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Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era Hardcover – January 18, 2011


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Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era + Open Innovation: The New Imperative for Creating And Profiting from Technology + Open Business Models: How to Thrive in the New Innovation Landscape
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Product Details

  • Hardcover: 256 pages
  • Publisher: Jossey-Bass; 1 edition (January 18, 2011)
  • Language: English
  • ISBN-10: 0470905743
  • ISBN-13: 978-0470905746
  • Product Dimensions: 6.4 x 0.9 x 9.3 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #405,648 in Books (See Top 100 in Books)

Editorial Reviews

Review

‘…thoughtful new book on innovation'. (Economist.com, January 2011). ‘…this is a book I can only recommend as an essential read…Chesbrough has certainly raised the bar on service innovation.' (InnovationManagement.se, January 2011).

From the Inside Flap

The father of "open innovation" is back with his most significant book yet. Henry Chesbrough's acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy.

Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry.

"Chesbrough shows how innovating openly with a services mindset can make you a market leader."
Charlene Li, author, Open Leadership, and founder, Altimeter Group


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Customer Reviews

Overall a well written book with some good illustrative examples.
Amazon Customer
I also liked that in this book, Chesbrough finally has an entire chapter on customer co-creation and the role of customers and users in an open innovation process.
Frank Piller
It's certainly a must read to managers and entrepreneurs of all industries.
Francisco E. Barguil

Most Helpful Customer Reviews

14 of 15 people found the following review helpful By Jeffrey Phillips VINE VOICE on January 31, 2011
Format: Hardcover
Henry Chesbrough literally "wrote the book" on Open Innovation years ago. Today (2011 timeframe) every firm is trying to understand how to gain more ideas from customers and business partners, and frankly, few have really figured it out. And that's just focused on product innovation and the pipelines and structures that Chesbrough introduced in his first book. Which makes Open Services Innovation interesting and problematic at the same time.

Problematic because so many firms are just really beginning to understand "open" innovation, and taking small steps to understand how to best interact with customers and partners. That means that the graduate level class of open services innovation is valuable, but probably beyond many firms at this point. After all, asking a firm to innovate around services or business models is difficult, and asking them to use open innovation is difficult. Combining the two is a huge leap for many firms. I suspect that this book will become really popular in three to five years, once the frameworks for open innovation have been accepted and become more established.

The book is interesting because it assumes that the reader is familiar with and has implemented some aspects of open innovation, and it spends far much more of its time and focus on service and business model innovation. In fact it does a lot of what White Space Innovation by Mark Johnson did, only without Johnson's framework. The book is valuable because it discusses innovation in areas where many firms are only getting started - innovation in processes, services, business models and customer experiences.
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10 of 10 people found the following review helpful By Jackal on March 18, 2011
Format: Hardcover Verified Purchase
Service innovation is a very important topic and open innovation is a fashionable idea. Still this book only deserves three stars. The biggest problem is that we know so little about service innovation as opposed to product or process innovation. So the author is applying his ideas on open innovation to an area in which we do not have much knowledge. That makes the book quite messy and certainly not a definitive read.

If you're new to the idea of open innovation I would go for the author's first two books instead (Open Innovation: The New Imperative for Creating And Profiting from Technology, Open Business Models: How to Thrive in the New Innovation Landscape). These books were more solidly built on research so they are better. Chesborough seems to be going down the same line as Christiansen, who started with a book based on his research ((The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)) and then wrote a number of additional increasingly shallow books without any real new content.

I still give the book three stars because it is an honest attempt to deal with an important issue for the modern economy.
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5 of 6 people found the following review helpful By Paul R. Williams on March 13, 2011
Format: Hardcover
Every once in awhile, a business book comes along that is so timely, so helpful to the right audience and so filled with common sense principles that you kick yourself for not thinking of it! But being in the right place at the right time with what is most needed is why people like Dr. Henry Chesbrough, the "Father" of Open Innovation, are so successful. His latest book, Open Services Innovation, is just such a tool that is so needed for business today.

In a global economy stung by commoditization and a lack of differentiation, only those organizations that stand out via services, business models, operating processes and customer focus will succeed. The premise of Open Services Innovation is that, in a product-based economy, after the exchange of a product is executed between provider and consumer, the provider's "job" is essentially done. But in a services-based economy, the exchange of a service between provider and customer is not complete until the customer's need is fulfilled. This gives the provider much more time to interact with the customer, understand their needs, analyze trends, and study behaviors, all to simply discover ways to better serve that customer and their needs. And that results in a closer relationship. And that results in growth. Get it?

Not yet? Okay, how about this great anecdote from the book about a Wal-Mart data mining initiative that studied customer purchasing trends in the lead up to Hurricane Charlie. Wal-Mart, traditionally thought of as a simple product provider, noticed through their analysis of the purchase trending data that people tended to stock up on, among many "normal" survival products, Pop-Tarts and beer. Oh, and not just any Pop-Tarts, but Strawberry Pop-Tarts.
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4 of 5 people found the following review helpful By Frank Piller on February 13, 2011
Format: Hardcover
This is perhaps Henry Chesbrough's best book. While his first, Open Innovation (2003), already is a classic that entirely changed the way how many companies think about innovation and technology management, Open Service Innovation has a much broader and more strategic impact that not just covers R&D and technical problem solving, but a firm's business model and value proposition in general.

As much as the book is about open innovation of services, it is about service innovation in general - a practice that in most companies (even in pure service companies) is still not fully understood nor executed. In this way, readers may get a double profit from reading Henry's book: First, they learn how to increase productivity of the development process of a new service by connecting with the outside world. But secondly, they also learn how to design their service business model in the first place in a way so that it can create sustainable competitive advantage. I also liked that in this book, Chesbrough finally has an entire chapter on customer co-creation and the role of customers and users in an open innovation process.

As always with Henry Chesbrough's books, this one is equally routed in the literature and in his strong experience of interacting with many companies and managers directly. Easy to read but a lot to think about!
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