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Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era Hardcover – January 18, 2011
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From the Inside Flap
OPEN Services INNOVATION
The father of "open innovation" is back with his most significant book yet. Henry Chesbrough's acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy.
"Whether you are managing a product or a service, your business needs to become more open and more inclusive in order to be more innovative. Open Services Innovation will be an invaluable guide to intrepid managers who commit to making that journey."
GARY HAMEL, visiting professor, London Business School; director, Management Lab; and author, The Future of Management
Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry.
"Chesbrough shows how innovating openly with a services mindset can make you a market leader."
CHARLENE LI, author, Open Leadership, and founder, Altimeter Group
More About the AuthorsDiscover books, learn about writers, read author blogs, and more.
Top Customer Reviews
Problematic because so many firms are just really beginning to understand "open" innovation, and taking small steps to understand how to best interact with customers and partners. That means that the graduate level class of open services innovation is valuable, but probably beyond many firms at this point. After all, asking a firm to innovate around services or business models is difficult, and asking them to use open innovation is difficult. Combining the two is a huge leap for many firms. I suspect that this book will become really popular in three to five years, once the frameworks for open innovation have been accepted and become more established.
The book is interesting because it assumes that the reader is familiar with and has implemented some aspects of open innovation, and it spends far much more of its time and focus on service and business model innovation. In fact it does a lot of what White Space Innovation by Mark Johnson did, only without Johnson's framework. The book is valuable because it discusses innovation in areas where many firms are only getting started - innovation in processes, services, business models and customer experiences.Read more ›
If you're new to the idea of open innovation I would go for the author's first two books instead (Open Innovation: The New Imperative for Creating And Profiting from Technology, Open Business Models: How to Thrive in the New Innovation Landscape). These books were more solidly built on research so they are better. Chesborough seems to be going down the same line as Christiansen, who started with a book based on his research ((The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)) and then wrote a number of additional increasingly shallow books without any real new content.
I still give the book three stars because it is an honest attempt to deal with an important issue for the modern economy.
In a global economy stung by commoditization and a lack of differentiation, only those organizations that stand out via services, business models, operating processes and customer focus will succeed. The premise of Open Services Innovation is that, in a product-based economy, after the exchange of a product is executed between provider and consumer, the provider's "job" is essentially done. But in a services-based economy, the exchange of a service between provider and customer is not complete until the customer's need is fulfilled. This gives the provider much more time to interact with the customer, understand their needs, analyze trends, and study behaviors, all to simply discover ways to better serve that customer and their needs. And that results in a closer relationship. And that results in growth. Get it?
Not yet? Okay, how about this great anecdote from the book about a Wal-Mart data mining initiative that studied customer purchasing trends in the lead up to Hurricane Charlie. Wal-Mart, traditionally thought of as a simple product provider, noticed through their analysis of the purchase trending data that people tended to stock up on, among many "normal" survival products, Pop-Tarts and beer. Oh, and not just any Pop-Tarts, but Strawberry Pop-Tarts.Read more ›
As much as the book is about open innovation of services, it is about service innovation in general - a practice that in most companies (even in pure service companies) is still not fully understood nor executed. In this way, readers may get a double profit from reading Henry's book: First, they learn how to increase productivity of the development process of a new service by connecting with the outside world. But secondly, they also learn how to design their service business model in the first place in a way so that it can create sustainable competitive advantage. I also liked that in this book, Chesbrough finally has an entire chapter on customer co-creation and the role of customers and users in an open innovation process.
As always with Henry Chesbrough's books, this one is equally routed in the literature and in his strong experience of interacting with many companies and managers directly. Easy to read but a lot to think about!
Most Recent Customer Reviews
Great read that shares many ideas in common with outside thinking, which could be used for approaching a customer centric modern approach to providing services and innovation.Published on January 28, 2014 by Neal Ross
not that brilliant comparing to the previous, I got felling that author recycle his previous success and simply earn more money.Published on June 9, 2013 by dennis strulevitch
One of the best books i've read. Very interesting and easy to read. I recommend to all the people who is interested in innovationsPublished on January 22, 2013 by edvinas
Excelent reading and a new way of looking at services and the importance of seeing the big picture in services all through the organization. Read morePublished on April 12, 2012 by ECyCN
Overall a well written book with some good illustrative examples. The section on the developing world was not as relevant, but it was not a large part of the book.Published on April 4, 2012 by Amazon Customer
In his previous articles and books (notably Open Innovation and Open Business Models), Henry Chesbrough has a great deal of value to say about results-driven, multi-dimensional... Read morePublished on July 4, 2011 by Robert Morris
In Henry Chesbrough's book "Open services innovaton - rethinking your business to grow and compete in a new era" he offers a synthesis of his preceeding works on the same theme. Read morePublished on June 3, 2011 by Gunnela Westlander
Prof. Chesbrough has brought his vision from Open Innovation to the services arena, and have shared his privileged sight and years of reflection with everyone involved in the... Read morePublished on May 15, 2011 by Francisco E. Barguil