From the Back Cover
Why standardization is critical to business successand how to use it to your advantage.
Everybody talks about standards, but few people realize how dramatically the entire information technology standards process has changed, and how critical it has become. No longer are technical specifications an end in itself. Now, standards are about business success, both for a product's suppliers and users. In the era of the virtual organization, companies simply can't survive without cleanly defined, standard interfaces among all the technologiesand peoplethat contribute value to their products.
Open Systems Standardization: A Business Approach brings unprecedented sophistication and thoroughness to the arena of technology standards. With this book:
*Product managers and marketers can develop an intelligent understanding of the advantages and risks of each approach to standardizationso they can make better decisions about how and when to get involved, and who to work with
*Information technology user organizations can evaluate their vendors and make plans for the future
*Researchers and students can understand the reality of technology standardizationa reality that is dramatically different from yesterday's world of methodical, technically-based standards organizations
Cargill presents an overview of today's standards organizations, and helps you understand today's trends in standardization, especially the increasingly central role of commercially driven standards. He shows how the new and traditional players interact. And he reviews current standards efforts for computer hardware, software, operating systems, networking and telecommunicationsboth in the U.S. and worldwide. One chapter focuses specifically on the standards efforts intended to carry the Internet into the 21st century.
Today, standards are equally critical to the buyers and sellers of virtually every information technology product or service. You need to understand them. With Open Systems Standardization: A Business Approach, you will.
About the Author
CARL F. CARGILL is one of the world's leading expert on information technology standardization. The author of Information Technology Standardization: Theory, Process and Organizations, he is currently Standardization Strategist for Netscape, and formerly held a similar position with Sun Microsystems, Inc. He is also Editor-in-Chief for StandardView the Association for Computing Machinery's journal of standardization, and standards columnist for UniForum Monthly.