From developing a "can't miss" idea to little-known sources for seed money, finding and affording a prime location to marketing and advertising, finding and keeping good help to selecting the best inventory, this definitive book takes readers chronologically through their first year in business.
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Is there room for a small retail business amid superstores and malls? Use personal attention and quality merchandise, among other ideas, to compete. Antoniak tells how to compete effectively, from using low-cost advertising to target a market to displaying merchandise effectively. A fine beginner's guide, filled with basics. -- Midwest Book Review
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Most Helpful Customer Reviews
6 of 9 people found the following review helpful:
5.0 out of 5 stars
Best "how-to" book I've ever read...,
By A Customer
This review is from: H T Open Your Own Store (The 21st Century Entrepreneur) (Paperback)
Great book for those wanting those 'inside tips' on "How to Open Your Own Store" - Mr. Antoniak provides all the answers to your questions and then some...and then some more!
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