Customer Reviews

Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce (CommerceNet)

5 star:		(18)
4 star:		(3)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

This book is by far one of the finest book I have ever read on E-commerce. Lots of concepts were discussed and reading it will give you a very good background and basics on E-commerce. Comments on sections are as follows:

1) Introduction to Internet Commerce - very good summary, with comparison on traditional and e-commerce market.

2) Business Catalysts & 3) Technology Drivers and Trends - How e-commerce came into being. There are lessons here to be learned.

4) Challenges and Solutions to Internet Commerce - What to look out for if you wish to move into E-commerce. The different challenges, the different pitfalls and its various solutions. A must know if you want to move into E-commerce.

5) Embarking on Internet Commerce - How to do it. Different models were discussed. Do not go into E-commerce without it.

6) Strategy Actions - the 10 steps to cybermaturity. A must read. The next lap.

7) Uncovering New Opportunities - Where and how e-commerce can be applied. Good stuff which could be used for presentation to CEOs.

8) The Wired Consumer - the various needs of the consumer who is likely to buy via the Internet. Great stuff.

9) IT strategies for E-Commerce - technical stuff on how to do it.

10) In Pursuit of Value-Added Distribution: Marshall Industries Experience - How to maintain the E-commerce viability through the experience of one company.

11) Managing Successful Internet Commerce - topics discuss here is more general such as "Top 10 reasons for not embracing Internet Commerce", "Business Value of E-commerce", "From Digital Value to Digital Markets", "The Rise of Digital Markets", etc.

Appendix - Topics touch on include Digital Cash, Smart Cards, Encrypted Credit Cards, Electronic Checks, EDI, Criteria for Choosing Internet Instruments, etc.

I mentioned each chapters in detail for readers to judge for themselves on what is available in the book and its worth and also what I thought of it. If you only one to buy one and only one book on E-commerce and the topics covered should range from basic to advanced, this is the book.

After reading this book, I went on to look for more books by Walid Mougayar and visited the website which has more stuff.

Strongly recommended.

This book offers a 'blueprint for leading businesses through the perils of the Digital Age'. The four main sections of the book cover 'Evaluating and Understanding the Internet'; 'Internet Strategy Formulation'; 'Technology Implementation'; and 'Internet Business Management' . Each section provides a very thought provoking coverage of the relevant issues and the book in total provides a very comprehesive coverage of the critical issues in Internet commerce written from a business strategy and management perspective rather than from a web design or technical perspective.

Chapter 6, in particular, is extremely useful providing a very practical step-by-step guide to the actions required to implement a successful internet marketing strategy. The main steps suggested are: conduct necessary education; review current distribution and supply chains to see how they are impacted by the Net; understand what customers and partners want from the Net; re-evaluate the nature of your products and services; give a new role to your human resource department; extend your current systems to the outside i.e. extranets; track new competitors and market shares in the digital marketspace; develop a Web centric marketing strategy; participate in the creation and development of virtual marketplaces and intermediaries; instill electronic marketing managemnt styles.

If this book does not give you internet anxiety, you may not be realizing it's full potential.

Mougayar offer to the reader a brilliant overview of all the aspects that should be considered to develop a business in the "New Digital Economy". The book is also very easy to read and very well structured. I had the opportunity to assits at one conference offer by Walid Mougayar in Barcelona, and as a speaker was even bettter than his book. Honestly is a good recommendation for everybody interested to understand what is coming in the next century, and how business are going to be developed.

Interesting book for E-commerce bus-to-bus. Good view on the link between Classic VAN based EDI and future VAIN based EDI. It was fun reading !

The book only gives you a flavor of the context of e-commerce, without going into details (which you won't find strange comparing the table of contents and the number of pages :-). The logic is sometimes strange and some conclusions are questionable. Ok, that might be your first book on e-commerce, but it's far from being your last one, if you really want to understand it. Think !

If BPR was last pressure to rethink business practices, Internet is here.

Mr Mougayar has a good vision of E-commerce / E-Business matters and give very clear and enlightning advice to revamp value chain.

Great book. I highly recommend it to executives and anyone interested in business results in the digital space.

Opening Digital Market: Battle Plans and Business Strategies for Internet Commerce is a must read book for every business professional interested in the world of Internet Commerce. It is very clear, concise, and presents its core arguments in logical and coherent fashion. While the entire book is organized along the lines of e-commerce formulation (technological/organizational challenges) to e-commerce implementation (examples of good business models), it is written such that the reader can easily skip chapters and go to their topic of interest without missing a beat. In the past, I have been thoroughly disappointed with the supply side (firm/technological) emphasis of emerging trends. This is one of the few books that makes a seamless transition between the supply side and demand side (market orientation)and thus manages to offer a holistic perspective of all facets--its challenges, its pitfalls, its multifaceted opportunites--of Internet Commerce.

Walid Mougayar's book offer's a comprehensive theoretical treatment of the Electronic Commerce landscape as it exists today. No one considering activity in this fast-moving medium should consider the practical aspects of EC until this book is read....twice!