Opening Doors : Selling to Multicultural Real Estate Customers [Hardcover]

Michael D. Lee (Author)

Product Details

• Hardcover: 284 pages
• Publisher: Oakhill Pr (October 1, 1999)
• Language: English
• ISBN-10: 1886939322
• ISBN-13: 978-1886939325
• Product Dimensions: 9.3 x 6.5 x 1 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,258,487 in Books (See Top 100 in Books)

More About the Author

I love writing almost as much as I love reading. I've honed my business skills by being an award-winning salesperson, university professor, professional speaker, dean of a university business school and even a motion picture actor and producer.

"Cross-Cultural Selling for Dummies" is the culmination of my life's work as a diversity consultant to such companies as Cocal-Cola, Chevron, the University of Wisconsin and many others.

I wrote "Black Belt Negotiating" with my sensei as I was earning my black belt in Taikwon-Do. I already hold a black belt in judo.

However, what I've learned is that while I can write great business books that teach complex skills such as negotiating or building multicultural relationships I suck at writing fiction! It's a whole different world trying to juggle plot lines, character development, and dialogue. I'm sticking to what I do best which is helping my readers improve their lives by making more money and spending less of it. I'm jealous of my fiction writing brothers and sisters but we must all be aware of our gifts and use them to the best of our abilities. In the meantime, I'm going to grab another novel off the shelf...

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Unique and valuable information, November 27, 1999

By A Customer

This review is from: Opening Doors : Selling to Multicultural Real Estate Customers (Hardcover)

This is a well-researched and insightful book for anyone in real estate, related fields or home sellers who find themselves doing business with buyers from outside the American culture. This book helps you understand people from other cultures and their beliefs as they relate to real estate. The author not only explains what multicultural people do differently but also the reasons behind their unique practices and superstitions.

I found the sections on beliefs and negotiation to be particularly valuable. I always wondered why some groups continued to negotiate after a purchase contract had been signed or which were lucky addresses -- now I know.

Also, the background information on people from Asia, Mexico, Latin America, the Middle East, and Europe was extremely enlightening. Get this book if you have any contact with people from other cultures - it will save you not only time but frustration as well. It could also be useful reading for people in industries outside real estate which do business with other cultures.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Opening Doors : Selling to Multicultural Real Estate Custome, May 19, 2000

By 

Gina Hinds - See all my reviews

This review is from: Opening Doors : Selling to Multicultural Real Estate Customers (Hardcover)

This is an incredible book to read, well worth your time and money.

The author goes into detail of what makes the various ethnic groups unique and how you can apply this knowledge to being able to deal with your clients and customers most effectively.

I would highly recommend this to anyone that would like to be more knowledgable about other cultures and their ways of life.

2 of 2 people found the following review helpful:

5.0 out of 5 stars What 's a synonym for "incredible"?, February 15, 2003

By 

Susan Dunn "The EQ Coach" (Dallas,, Tx United States) - See all my reviews
(REAL NAME)   

This review is from: Opening Doors : Selling to Multicultural Real Estate Customers (Hardcover)

I'm an emotional intelligence coach with an international clientele, not a realtor, but this book helped me tremendously. I would recommend it to anyone with a multicultural clientele or consumer-base. Concisely, and with great empathy, Mr. Lee describes cultures in a way that saves you reading tons of others books to get the same information. It saved me a lot of grief as I coached my first Pakistani client to know the difference between Pakistani and Indian, and explained to me why clients from certain cultures never seem to quit negotiating. Since emotional intelligence involves social skills, relating and empathy, it's crucial that I have a working-knowledge of how other cultures differ. One culture's "love of negotiating" is another culture's "pushy." One culture's "affiliative" is another culture's "not-sticking-to-business." And now I know not to cross my legs with a Middle-Eastern client. It's broadly applicable. If you have an international clientele, or do business on the Internet, you can't afford not to read this book. Really outstanding.