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Opening a Restaurant or Other Food Business Starter Kit: How to Prepare a Restaurant Business Plan & Feasibility Study: With Companion CD-ROM Paperback – January 12, 2005


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Opening a Restaurant or Other Food Business Starter Kit: How to Prepare a Restaurant Business Plan & Feasibility Study: With Companion CD-ROM + Running a Restaurant For Dummies
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Product Details

  • Paperback: 288 pages
  • Publisher: Atlantic Publishing Group Inc. (January 12, 2005)
  • Language: English
  • ISBN-10: 0910627363
  • ISBN-13: 978-0910627368
  • Product Dimensions: 9 x 6.3 x 0.7 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #178,172 in Books (See Top 100 in Books)

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Great starter guide, gives good guidance.
Wail Al hunaidi
The book also comes complete with a CD-ROM that provides example business plans and other business documents like resumes, letters of intent, balance sheets and more.
Brandi M. Seals
Despite the excellent advice that it gives, the structure can be very confusing at times.
DeAnna Knippling

Most Helpful Customer Reviews

36 of 37 people found the following review helpful By DeAnna Knippling on January 14, 2006
Format: Paperback
Often people who start a restaurant are creative people who are excellent at visualizing their ideas and sadly lacking in skills that help them realize the practical details, forgetting that without expertise in the practical details, their ideas will never get past their home kitchens. Opening a Restaurant is a detailed plan on how to organize your restaurant ideas into something that will a) help you sell your ideas to loan officers and other investors, and b) clarify your vision to help you avoid the pitfalls that drag down most new restaurants within their first year of opening.

What this book will do is teach you how to build a business plan--the document that any institutional lender or investor will want to see before deciding to plunk down money on your hip, new concept. The book is totally specific to the restaurant/food service industry, and weeds out what you need to know from other business-plan instruction manuals, listing many questions that it would be helpful for a new business-owner (or the owner of an existing business planning to make modifications or reassess existing strategies/trends). The book also details how to put together feasibility analysis (both for your restaurant as a whole and for specific project), a marketing plan, how to gather facts and make valid estimates from them, and how to make your plan look professional.

There are two drawbacks to this book. Despite the excellent advice that it gives, the structure can be very confusing at times. For example, throughout the book, Fuller tells you to come up with estimates and answers to questions, but doesn't tell you how to make the estimate or find out the answers to the questions until almost the end of the book.
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10 of 10 people found the following review helpful By Brandi M. Seals on May 11, 2006
Format: Paperback
I absolutely loved this book. Not only did author Sharon Fullen tell readers exactly what they will need to do to write a business plan, she went out of her way to provide excellent examples, detailed descriptions, amble resources for finding additional and more specific information and much more.

I don't think I've read such a complete book before on writing a business plan. The author describes what key things must go in a business plan, how to write the plan yourself or hire someone to do it, doing market research, and cash analysis. I loved her attention to detail. Any question I came up with was answered within the 284-paged book.

It's a great resource for anyone looking to write a business plan. Fullen emphasizes making sure you know what you want the business to be and to make sure you do the background research to see if it is feasible.

The book also comes complete with a CD-ROM that provides example business plans and other business documents like resumes, letters of intent, balance sheets and more.
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5 of 6 people found the following review helpful By Book Woman on May 24, 2006
Format: Paperback
While this resource guide by Sharon Fullen may not deal with the most glamorous aspect of opening a new restaurant or other food business, it certainly discusses the most import: the business plan. The entire book and accompanying CD-ROM handles basic business preparation with aplomb. Starting with What is a Business Plan? and ending with an entire chapter devoted to an example of a sample business plan, Fullen leaves no stone unturned. She highlights business plan writing strategies, pinpoints problem areas that are often stumbling blocks to success, intersperses invaluable information on writing a feasibility analysis and deftly assists the reader with ideas on how to implement and understand successful marketing strategies. One section that should not be skipped discusses Getting Your Plan Published, offering tips on standing above the competition when presenting your business plan. The CD-ROM is an extra bonus that affords you the luxury of having printable examples and a portable way to use and share your new-found information. Opening a Restaurant or Other Food Preparation Starter Kit is a must-have resource for any aspiring restaurant owner; a resourceful guide that offers sound advice, concrete examples and hidden nuggets of valuable information that only serve to solidify a sound start to the opening of your new restaurant.
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3 of 3 people found the following review helpful By J Bloom on July 28, 2009
Format: Paperback
The how-to aspects of the book are too general. E.g., "Which [software] should I choose? The answer is the one you believe you'll feel most comfortable using." And then the author goes on to list a few software packages and quotes their marketing info. The companion CD is a huge disappointment: here was an opportunity to develop and provide some business-planning spreadsheet templates. Instead, the CD includes exactly one file: a sample business plan (in Word format) for a proposed restaurant in Illinois. It's not a template -- just an example. It's pretty easy to find other examples by doing some web searching.
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3 of 4 people found the following review helpful By Entreprenuer Mom on December 19, 2006
Format: Paperback Verified Purchase
This Restaurant starter kit is a good reference as well as the companion CD that provides a sample business plan. From preliminary information gathering in preparation to writing the business plan such as market research, audience, expected clientele, scope of perceived services, menu planning this resource provides all the pieces necessary to guide you through the start-up process.
The section on software is expertly done in providing the layperson with a grasp of the software available and will save a fortune in missteps if read and followed. The choice in software can undoubtedly determine the quality and speed that you develop your plan.
Sharon Fullen does an exceptional job in guiding the layperson through the process of the feasibility analysis to include concept, location, execution and financing thus rounding out the completed business plan. The idea of a marketing plan is discussed showing the importance of a well-planned and executed marketing effort versus just tossing a few bucks to the wind and hoping for the best. The author has provided an invaluable tool for the upcoming restaurateur as he/she plans, develops and opens their life dream.
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