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Opening a Restaurant or Other Food Business Starter Kit: How to Prepare a Restaurant Business Plan & Feasibility Study: With Companion CD-ROM Paperback – January 12, 2005
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What this book will do is teach you how to build a business plan--the document that any institutional lender or investor will want to see before deciding to plunk down money on your hip, new concept. The book is totally specific to the restaurant/food service industry, and weeds out what you need to know from other business-plan instruction manuals, listing many questions that it would be helpful for a new business-owner (or the owner of an existing business planning to make modifications or reassess existing strategies/trends). The book also details how to put together feasibility analysis (both for your restaurant as a whole and for specific project), a marketing plan, how to gather facts and make valid estimates from them, and how to make your plan look professional.
There are two drawbacks to this book. Despite the excellent advice that it gives, the structure can be very confusing at times. For example, throughout the book, Fuller tells you to come up with estimates and answers to questions, but doesn't tell you how to make the estimate or find out the answers to the questions until almost the end of the book.Read more ›
I don't think I've read such a complete book before on writing a business plan. The author describes what key things must go in a business plan, how to write the plan yourself or hire someone to do it, doing market research, and cash analysis. I loved her attention to detail. Any question I came up with was answered within the 284-paged book.
It's a great resource for anyone looking to write a business plan. Fullen emphasizes making sure you know what you want the business to be and to make sure you do the background research to see if it is feasible.
The book also comes complete with a CD-ROM that provides example business plans and other business documents like resumes, letters of intent, balance sheets and more.
I took much of the summer off from reading new books, instead concentrating on stuff that's been languishing on my backlist, books I started back in the mists of time, had to return to the library, and that subsequently got lost in the book-journal shuffle (or that I have to get through interlibrary loan now, as I switched library systems a couple of years back). Opening a Restaurant... is one of those; I started it way back in August of 2007, had to return it because someone else had a hold on it, and forgot to take it out again until last week. While the dream of actually opening a restaurant has fallen by the wayside (or at least been put on a very very backburner), I figured I'd finish the book anyway and report back. It's the curse of the obsessive reviewer.
One of the great things about nonfiction is that in many cases you don't have to provide a summary; one look at the combined title and subtitle should tell you all you need to know. That's the case here, and Fullen does it short, sweet, and to the point, taking you step by step through the writing of a business plan and feasibility study, with little of the rah-rah-rah confidence-building stuff you find in so many more tiring books like this. The downside to that is that the book stays well within the norms, not mentioning any alternate suggestions for style or the like. That said, if you're looking to write a classic business plan to drum up money to open a restaurant, you'll want to read this unless you already know what you're doing. ***
Most Recent Customer Reviews
I bought this book for my sister ,but it doesn't clearly tell or show you mere actions.Published 6 months ago by Janedarc
This book is a great resource for anyone interested in starting a food business. It covers all of the basics thoroughly by someone who has been in the business and knows what... Read morePublished 20 months ago by Wail Al hunaidi
Book has 15 chapters as well as a CD-Rom. It goes through every aspect of starting a restaurant business. It gives you a lot to take in.Published on May 27, 2013 by Amazon Customer
A good book for basic prinicples. Does very little to talk about selling the final product in terms of "features, benefits, proof" that will solidify the sales portion of your... Read morePublished on June 22, 2009 by Jason G. Troxel
The book was filled with some really excellent resources thaused to write my business plan and have used since. Read morePublished on April 7, 2008 by W. G. Matthews
Especially for people who have been in the business for awhile, but never did their own thing- the sample business plan/program outlines major items you may not have thought... Read morePublished on May 12, 2007 by Joseph Graisbery
Sharon Fullen provides thought-provoking as well as practical steps to prepare for entrepreneurship by making the Readers aware that opening a restaurant is more than an idea but... Read morePublished on December 28, 2006 by B. W. Cannady
Before reading this book I have never thought that opening a small restaurant might be so involved process. But I guess it is better to learn it before you invest your money. Read morePublished on December 22, 2006 by Garik G.