"Opinion polls have changed the political process probably as much as modern media. This is why we need thorough evidence on their role, effects, and institutional environment. This book provides this evidence from an international perspective and by first-rate authors."- Wolfgang Donsbach, Dresden University of Technology, Germany "Backed by leading public opinion and communication scholars, Christina Holtz-Bacha and Jesper Strömbäck have created the best volume yet on the interplay of polls and media. Essential reading for scholars, practitioners, and students—indeed for anyone interested in the subject."- Thomas E. Patterson, Harvard University, USA
About the Author
CHRISTINA HOLTZ-BACHA is Professor and Chair in Communication Science at the University of Erlangen-Nürnberg, Germany. She has published widely on political communication and the media in German and international journals, includingThe Sage Handbook of Political Advertising (co-edited, 2006), The Professionalisation of Political Communication (co-edited, 2007) and the two-volume Encyclopedia of Political Communication (co-edited, 2008).
JESPER STRÖMBÄCK is Lubbe NordstrÖm Professor and Chair in Journalism as well as Professor in Media and Communication at Mid Sweden University, Sweden. His booksinclude The Handbook of Election News Coverage Around the World (co-edited, 2008), Communicating Politics: Political Communication in the Nordic Countries (co-edited, 2008), and Global Political Marketing (co-edited, 2009).