Opportunities in Desktop Publishing Careers [Paperback]

Kenny Schiff (Author)

Book Description

Publication Date: April 1993 | Series: Opportunities in ...

Provides an overview of the field, discusses educational requirements, and includes information on salaries, responsibilities, and employment outlook.

Product Details

• Paperback: 147 pages
• Publisher: VGM Career Books (April 1993)
• Language: English
• ISBN-10: 0844240656
• ISBN-13: 978-0844240657
• Product Dimensions: 7.5 x 5.3 x 0.7 inches
• Shipping Weight: 7.2 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #8,138,326 in Books (See Top 100 in Books)

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Customer Reviews

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3 of 3 people found the following review helpful:

5.0 out of 5 stars Buy this Book Now!, January 14, 2003

By 

Burns (Waco, TX USA) - See all my reviews

This review is from: Opportunities in Desktop Publishing Careers (Paperback)

Kenny Schiff, a leading authority in the field of desktop publishing, authored Desktop Publishing Careers with the intention of providing students and professionals with the information needed to make good decisions about their careers. Schiff allows the reader to explore the career of desktop publishing by filling this complete guide with a factual history about the field and testimonials by successful professionals in the printing and business industries. Desktop Publishing Careers discusses topics such as educational requirements, employment outlook, salary opportunities, and career advancement. Besides giving a general overview of the field of desktop publishing, the author provides the reader with methods for finding where to get more information.
Kenny Schiff begins Desktop Publishing Careers with a definition of desktop publishing. The author defines the term as the revolutionary ability for an author, artist, office worker, or small-business owner to create and produce reader ready work without needing the services of outside professionals allowing and unprecedented amount of control over one's own work. Schiff then clarifies and emphasizes the advantage of desktop publishing by explaining the historical progression of communication and (eventually) printing and citing the key events that led to publishing as we know it today.
In the third chapter, the author provides a table listing the many and diverse forms of desktop publishing occupations in order to give the reader an idea of actual applications of desktop publishing in specialized areas of business. This listing uses actual job listings from classified advertisements. The author lists the job title or more generic term, the job description, and further explanation of the job.
After introducing desktop publishing as a concept and illustrating how it is applied in occupations, Kenny Schiff begins to discuss in depth the categories of desktop publishing careers including the business publisher, graphic arts, pre-press, and service bureaus. In each area, the author explains the occupations and gives information and quotations from actual desktop publishing professionals interviewed exclusively for Desktop Publishing Careers.
The author describes the role of desktop publishing abilities in business publishing occupations such as administrative assistants, corporate communications specialists, and technical writers. He then discusses desktop publishing in relation to graphic arts jobs like designers, advertising representatives, and book and magazine publishers. Schiff then explains the quick print shops and transitions in the field of pre-press and service bureaus.
Next, Kenny Schiff gives advice on finding a job in desktop publishing. The author suggests researching the market and targeting a specific company. Then, he discusses the cover letter and resume for applying for a desktop publishing position. Schiff also explains how one can use desktop publishing in starting a business, telecommuting, self-publishing, and independent desktop publishing. Finally, the author concludes by discussing future trends in desktop publishing and printing trades, color, image processing, formats, and multimedia. The back of Desktop Publishing Careers includes appendices with information on hardware, software, professional organizations and associations, magazines, and trade publications.