Provides an overview of careers in direct marketing, discusses educational requirements, and includes information on salaries, responsibilities, and employment outlook.
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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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While spending the 1990s ghostwriting business books for other people, Anne Basye wrote one or two of her own that are enjoying eternal life in cyberspace. Closer to her heart was the guide to fun things to do with kids in Chicago (1995) and later, in the 'oughts, two books on simple, sustainable, green living and celebrating. She's glad those are still in print and hopes newer titles will join them. Meanwhile she lives pretty simply and posts a blog on sustainability now and then. She would be happy to enliven your publication with an article or dazzle your group with a presentation. Find her on LinkedIn.
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Inside This Book
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First Sentence:
Of the thousands of people in advertising and marketing, many will tell you proudly that they're not just in marketing-they're in direct marketing. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
associate account executive, direct marketing club, direct marketing professionals, direct marketing agencies, direct marketing companies, traffic coordinator, catalog marketing, list compilers, direct marketing industry, outbound telemarketing, direct marketers, assistant buyer, database marketing, house file, catalog companies Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Mather Direct, The Townsend Agency, Leo Burnett, Donnelley Marketing, Karl Dentino, American Express, Jerry Reitman, Jim Kobs, Richard Vergara, Rob Jackson, Art Sobczak, Los Angeles, Maxwell Sroge New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Of the thousands of people in advertising and marketing, many will tell you proudly that they're not just in marketing-they're in direct marketing. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
associate account executive, direct marketing club, direct marketing professionals, direct marketing agencies, direct marketing companies, traffic coordinator, catalog marketing, list compilers, direct marketing industry, outbound telemarketing, direct marketers, assistant buyer, database marketing, house file, catalog companies Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Mather Direct, The Townsend Agency, Leo Burnett, Donnelley Marketing, Karl Dentino, American Express, Jerry Reitman, Jim Kobs, Richard Vergara, Rob Jackson, Art Sobczak, Los Angeles, Maxwell Sroge New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 29
books:
See all 29 books this book cites
5
books
cite this book:
- Profitable Direct Marketing by Jim Kobs on page 2, page 96, and Back Matter
- Creative Strategy in Direct Marketing by Susan K. Jones on page 121, and Back Matter
- How To Create Successful Catalogs by Maxwell Sroge on page 29, and Back Matter
- Complete Direct Mail List Handbook: Everything You Need to Know About Lists and How to Use Them for Greater Profit by Ed Burnett in Back Matter
- Telemarketing Campaigns That Work by Murray Roman in Back Matter
See all 29 books this book cites
- Opportunities in Marketing Careers by Margery Steinberg in Back Matter
- Opportunities in Farming and Agricultural Careers by Adrian A. Paradis in Back Matter
- Opportunities in Marketing Careers by Margery Steinberg in Back Matter
- Opportunities in Direct Marketing Careers (Opportunities in . . . Series) by Anne Basye in Front Matter
- Careers for Nonconformists: A Practical Guide to Finding and Developing a Career Outside the Mainstream by Sandra Gurvis on page 227
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