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5.0 out of 5 stars
Opportunity Knocks--Using PR,
By DAVID futter (Upstate New York) - See all my reviews
This review is from: Opportunity Knocks: Using PR (Paperback)
I finally got around to reading this book and guess what? It really works. PR is cheap, effective and right on in terms of getting the attention you deserve. I'm a printer and it's working out great for me and my employees. We just try to get the good news out about the company by writing press releases and then distributing them to the local media--mostly print and TV, but who knows? Maybe we'll find a way to use the Interent as well.
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Inside This Book
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First Sentence:
By 1990, public relations will be a $0.5-billion-a-year industry with an anticipated growth rate of 12 percent, according to a security investment research report. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
crisis communications plan, communications audit, public relations person, public relations plan, public relations practitioners, public relations program, public relations materials Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Cyril Charles, United Cerebral Palsy Association, United States, Yellow Pages, Love Canal New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
By 1990, public relations will be a $0.5-billion-a-year industry with an anticipated growth rate of 12 percent, according to a security investment research report. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
crisis communications plan, communications audit, public relations person, public relations plan, public relations practitioners, public relations program, public relations materials Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Cyril Charles, United Cerebral Palsy Association, United States, Yellow Pages, Love Canal New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 5
books:
- On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction by William Zinsser on page 102
- Pocket Pal: The Handy Little Book of Graphic Arts Production by Michael H. Bruno in Back Matter
- Pocket Pal by International Paper Company in Back Matter
- The Synonym Finder by Nancy LaRoche on page 102
- The Elements of Style, Fourth Edition by William Strunk Jr. on page 101
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