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  • Oprah Effect: See the Secret Behind Her Midas Touch
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Oprah Effect: See the Secret Behind Her Midas Touch

Price: $19.99 & FREE Shipping on orders over $35. Details
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Editorial Reviews

Everyone knows her. A cultural and financial icon, Oprah Winfrey is one of the most influential women in America maybe the world. She s been named one of Time Magazine s 100 most influential people. And the platform for her success is her self-titled talk show. Reaching 44 million people each week, a mention on ''The Oprah Winfrey Show'' can translate into big sales for the products Oprah recommends. How does a brand get on Oprah s show? What is the impact? What brands have been successful? In this CNBC Original, Carl Quintanilla reveals how products reach Oprah, the people behind the brands she highlights; and just how successful she makes them. See the explosive effects of her influence and how her impact on business is worth billions. Plus, a media coach reveals the moneymaking secrets of how to get on ''The Oprah Winfrey Show.'' Includes exclusive bonus material.

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