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Search Engine Optimization All-in-One For Dummies (For Dummies (Business & Personal Finance)) [Paperback]

Bruce Clay (Author), Susan Esparza (Author)
4.5 out of 5 stars  See all reviews (24 customer reviews) |
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Book Description

Publication Date: January 18, 2012 | Series: For Dummies (Business & Personal Finance)
Ten minibooks cover all you need to know about search engine optimization

Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO.

Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You'll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results.

  • Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools
  • Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more
  • Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results
  • Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO

Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

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Search Engine Optimization All-in-One For Dummies (For Dummies (Business & Personal Finance)) + Google AdWords For Dummies + Search Engine Optimization For Dummies
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  • Search Engine Optimization For Dummies by Peter Kent Paperback $17.99

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Editorial Reviews

From the Back Cover

Make your web site irresistible to search engines and watch your business grow!

Search engine optimization is a big topic, but don't worry — this big book is broken down into manageable minibooks. Each minibook gives you the nitty–gritty on one important part of the puzzle, like choosing the right keywords, designing a search engine–friendly web site, creating links to the right places, or analyzing your results. Success awaits!

  • Anatomy of a search engine — learn how search engines work and how to use them to your advantage

  • The mighty keyword — get the tools and learn tactics to research keywords and build keyword lists

  • Know thy competition — find out who your significant competitors are and uncover the hook that makes your business stand out

  • The meat of the matter — gather great ideas for web site content that will engage your visitors

  • Links to success — discover why internal, inbound, and outbound links are all vital and the guidelines that assure their usefulness

  • A firm foundation — see why your web server can make or break your SEO efforts and find out how to choose the perfect host

  • Market effectively — build your brand and boost your business with well-planned search marketing

Open the book and find:

  • Why it helps to have a programmer handy

  • Ethical guidelines you'll want to follow

  • Tips on building keyword lists and themes

  • What you can learn from your competition

  • How to use a ranking monitor

  • Advice on creating spider-friendly sites

  • Help choosing an analytics package

  • Pointers on taking your online business global

10 books in 1

  • How Search Engines Work

  • Keyword Strategy

  • Competitive Positioning

  • SEO Web Design

  • Creating Content

  • Linking

  • Optimizing the Foundations

  • Analyzing Results

  • International SEO

  • Search Marketing

About the Author

Bruce Clay is a professional search engine optimization consultant. He has been interviewed by Wired magazine, and his company, Bruce Clay, Inc., appears among the top 10 most reliable SEO firms as ranked by independent research firm Goldline Research.

Susan Esparza is a senior editor with Bruce Clay, Inc.

Product Details

  • Paperback: 768 pages
  • Publisher: For Dummies; 2 edition (January 18, 2012)
  • Language: English
  • ISBN-10: 1118024419
  • ISBN-13: 978-1118024416
  • Product Dimensions: 9.1 x 7.3 x 1.3 inches
  • Shipping Weight: 2.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #24,034 in Books (See Top 100 in Books)

    •  Would you like to update product info or give feedback on images?

More About the Author

› Visit Amazon's Bruce Clay Page
Bruce Clay
Bruce Clay is a professional consultant on search engine optimization. He's a nationally recognized resource for Web site promotion tactics and tools, and his Web site, www.bruceclay.com, is mentioned in the online User's Guide to the Internet.

Customer Reviews

Most Helpful Customer Reviews
33 of 35 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Bruce Clay is one of the gurus of Search Engine Optimization, so I was very eager to read this SEO book. I teach SEO in San Francisco and also online at [...], and am always looking to the SEO leaders like Bruce Clay to learn.

The good - the book does have a lot of useful information. It is especially strong on the technical aspects of SEO, such as how fast your server responds to Google queries. This is a relatively new emphasis in SEO and one that many beginners are not yet aware of. His concept of siloing - putting like items into like directories is also a very good way to conceptualize how you should organize your website.

But, like so many SEO books, the book suffers from esoterica fatigue. Too much information, too many details, and not enough clear "big picture" guidelines into what should be done when. As I have learned from my own SEO students, they often need a simple step-by-step guide to SEO, and need to prioritize their efforts. Yes, your server response speed is important, but getting your home page TITLE tag correct is even more so.

I would recommend this book for experts and advanced SEO people. For beginners, Peter Kent's SEO book is a better bet.
Was this review helpful to you?
25 of 27 people found the following review helpful
SEO Optimization October 11, 2009
Format:Paperback|Amazon Verified Purchase
Excellent. Includes lots of solid information I haven't found elsewhere. I plan to spend lots of time implementing his suggestions on my very large (1000+ page) web site.

The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.
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14 of 15 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I am a newbie to Search Engine Optimzation and Search Engine Marketing. When I first eyed this book and saw that it contained nearly 750 pages I thought this would be just another "tech book" that I would start to read and then abandon to my pile of other unfinished readings. This book is really an easy read and the authors make it such. Not only are you learnng SEO but also SEM for business. This is the first instructional book that I actually looked forward to the next chapter. I must admit that there is a lot of information to absorb but because, "you do have to sweat the small stuff", all info is pertinent.
What I particularly liked about the book is when a term is defined early on, say on page 25, and it is later mentioned on page 320 that term is again defined. It saves me the task of going back to find what that term meant. You learn much easier through repetition. Some of the content was a little over my head but I attribute that to being a rookie in SEO. As I learn more and apply what the authors teach I know I will have the inside track over my competition.
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Most Recent Customer Reviews
Review of Search Engine Optimization for Dummies
Already having a background in Search Engine Optimization, I intend to use this book as a ready reference, and a resource to read when I need to beef up on a skill within the... Read more
Published 1 month ago by Gerald Henthorn
a lot to think about
I an 1/2 of the way into the 650 page book, and there is much to think about. They go deep enough to proivide useful information for the novice, and leads on what to do for the... Read more
Published 2 months ago by Birkenstock shoes sandals4less
informative book
This is a great resource book on SEO. Very comprehensive. Packs a lot of helpful information. Useful for beginners like me who are looking for an easy to understand and learn book... Read more
Published 2 months ago by maria cpp
Want to understand SEO...start here.
I'll forever be greatful to Bruce Clay and Susan Esparza for sharing this informaation. This book is fun to read and chock full of "how to" examples. Read more
Published 3 months ago by pixelsmarketing
SEO Haiku
Here's a Haiku about this book. It's very short, but get's to the essence of this book:

Get found on Google
or die on the vine like grapes
This book will help... Read more
Published 3 months ago by John Haydon
Excellent survey on Search Engine Optimization
I just finished reading Bruce Clay's Search Engine Optimization All-in-One for Dummies (all 768 pages...). Read more
Published 3 months ago by Michael Brenner
SEO help
Supper book to help people who want to use search engine and remove any and all errors to get the max from the Search Engine. Written for dummies like me.
Published 7 months ago by SHARRON SHARP
Great Resource
This 700+ tome is full of great information, links, resources, practical advice, caveats and ideas. Almost overwhelming in content, the book itself is broken up into 10... Read more
Published 15 months ago by Edward J. Barton
Good book very insightful
As the book suggest it was really insightful, one thing to be aware of in general is that this feild has a lot of people putting up bogas information and selling it this is a good... Read more
Published 15 months ago by MichaelA
Marketing Managers Dream Book for SEO
Hi, my name is April and I am the Business Manager for Snow and Carpio, PLC law firm in Arizona. We specialize in Workers' Compensation and Social Security Disability Law. Read more
Published 15 months ago by Snow and Carpio, PLC
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