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Optimize gives you a practical approach to integrating search and social media optimization with content marketing to boost your relevance and visibility for potential customers. Companies large and small should grasp how customers find and seek out resources, the content topics and formats that motivate them, and the social media platforms and tools they use to engage with one another and recommend things.
Optimize offers a proven customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. This book will help you to:
Understand the changing nature of consumer preferences and behaviors with search, social media, and content
Explore optimized content marketing tactics from personas to topics to content planning and measurement
Determine which creative tactics will provide the best results for your company
Implement search and social optimization holistically in your organization
Measure the business value of optimized and socialized content marketing
Develop guidelines, processes, and training to scale online marketing success
Make sure your SEO, social media, and content marketing efforts are seamlessly integrated. Achieve an optimized state of mind—and help your brand become the most relevant solution for your product category, no matter what path your customer takes.
"Blending the gears and guts of search with the passion and artistry of content is a brilliant move. If I were lazy, I could cheat and use Lee Odden's book as my road map for this coming year's business."
—CHRIS BROGAN, President, Human Business Works, and New York Times bestselling coauthor of Trust Agents
"Content, search, and social are like the Three Musketeers of Marketing. Optimize shows you how—in very specific, measurable ways—you can put them to work for your business."
—ANN HANDLEY, Chief Content Officer, MarketingProfs, and coauthor of Content Rules
"Optimize is a manifesto for how to think about your business and your life in today's always on, always sharing world we live in, as well as a guide for putting practical social media and content marketing advice into action."
—JOHN JANTSCH, author of Duct Tape Marketing and The Referral Engine
"Lee Odden has unparalleled insights that teach professionals not just the 'why' of a holistic digital approach, but actually 'how' to maximize the ROI and engagement value of their SEO, content, and social media campaigns. His deep expertise and the practical, easy-to-understand steps included in Optimize make it a must-read!"
—MELANIE MITCHELL, SVP, Search Marketing Strategy, Digitas
"Content marketing has been a hot subject recently, but what good is your content if no one can find it? Odden takes a methodical and thorough approach to this important aspect of content marketing. Whether you're from an agency or a brand, you hold in your hands the playbook you'll need to run an effective program."
—SCOTT MONTY, Global Digital & Multimedia Communications Manager, Ford Motor Company
"Lee Odden understands better than just about anyone that content, social media, and SEO are all part of one continuum when it comes to effective online marketing. Now with Optimize, he spells it all out for you, clear as a bell. Read this book before your competition does."
—BRIAN CLARK, founder and CEO, Copyblogger Media
This is a book of opinions, rather than facts. All these "experts" write books on the subject of SEO and include tons of redundancy or info that was relevant 10years ago to stuff... Read morePublished 16 days ago by Ken
Optimize by Lee Odden has been the primary text for NSU’s MKT5855 Social Media Marketing course for 2 years. Read morePublished 29 days ago by Jim Barry
This is by far, one of the most important Digital Marketing books that I've ever read in my live!... I'll suggest it to my students and colleges for sure!... Read morePublished 29 days ago by Camilo Robledo
I'll put in another vote for some editing. Mr. Odden, your sentence structure is so convoluted that I can't understand what you're trying to teach me. Read morePublished 1 month ago by tim bowman
Great book. Please don't consider my last name to show favoritism. He is my cousin, but I would mark it down if it didn't hit the right marks. Read morePublished 5 months ago by D. Odden
Great mind frame about what elements to consider in order to have success online, however it requires updates... (if you're thinking buy it in 2014 onwards)Published 6 months ago by Neomale
This book helps you put it all together and has decent examples of what you should be doing. the problem is that he speaks in all questions sometimes and doesn't offer up all the... Read morePublished 11 months ago by buckeyede06
This book was ahead of its time when first published. Modern SEO requires a tight integration with social. Which is how the search engines are now ranking content. Read morePublished 16 months ago by Amazon Customer
This is a handy guide for understanding the power of integrated marketing. Odden covers his topic in a logical manner and provides instructive examples. Read morePublished 17 months ago by Alex M. Milo