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Optimum Nutrition Gold Standard Natural Whey Vanilla -- 5 lbs

4.3 out of 5 stars 1,791 customer reviews
| 95 answered questions

There is a newer version of this item:


About the Product
  • • Whey Isolates are the primary protein source
  • • Higher Pure Protein Percentage
  • • Fast-Acting HYDROWHEY Whey Peptides
  • • Provides Whey Protein Microfractions
  • • Instantized to Mix with a Spoon

Frequently Bought Together

  • Optimum Nutrition Gold Standard Natural Whey Vanilla -- 5 lbs
  • +
  • Optimum Nutrition Creatine Powder, Unflavored, 600g
Total price: $99.52
Buy the selected items together


Product Description

Optimum Nutrition 100% Whey Gold Standard Natural Whey, Vanilla

There’s Only One Gold Standard

The sports nutrition industry’s best-selling whey protein powder represents the gold standard of protein quality. Made in GMP compliant company owned and operated facilities in the U. S.A. , Gold Standard 100% Whey uses pure Whey Protein Isolates as the primary ingredient. Combined with ultra-filtered whey protein concentrate, each serving provides 24 grams of all-whey protein and 5.5 grams of naturally occurring Branched Chain Amino Acids (BCAAs) which are prized by athletes for their muscle building qualities. This naturally flavored version of the same uncompromising formula gives you yet another option for keeping workout recovery interesting.

Beyond The Basics

24 grams of whey protein per serving with whey protein isolates as the primary ingredient. 5.5 grams of naturally occurring BCAAs with just 130 Calories with 3 grams of sugar & 5 grams of carbs (varies slightly by flavor).


Uncompromising Quality

Because of Optimum Nutrition’s commitment to consistent quality, each shake mixes up effortlessly and tastes exactly as expected every time.

Foundation For Smoothies

With an electric blender and a little imagination, you can turn your whey protein shake into a nutritious smoothie. Go to optimumsmoothie. com for recipe ideas.

Optimal Usage Occasions

First thing in the morning, before or after exercise, and after weight training.

The Brand You Trust For Quality

Optimum Nutrition (ON) was founded in 1986 with a mission to set higher standards for the sports nutrition industry. As one of the few manufacturers to own and operate state-of-the-art production facilities that are GMP compliant, ON’s commitment to quality is uncompromising. You’ll appreciate the extra effort the industry leader puts into assuring ingredient purity, effortless mixing and exceptional taste.


Product Details

  • Product Dimensions: 8 x 8 x 10.8 inches ; 5 pounds
  • Shipping Weight: 5.8 pounds (View shipping rates and policies)
  • Domestic Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • Origin: USA
  • ASIN: B000GIURM2
  • UPC: 748927027273 748927028829
  • Item model number: 2730390
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (1,791 customer reviews)
  • Amazon Best Sellers Rank: #37,582 in Health & Personal Care (See Top 100 in Health & Personal Care)
  • Discontinued by manufacturer: Yes

Important Information

Legal Disclaimer
Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Flavor Name: ChocolateSize: 4.8 PoundPackage Type: Standard Packaging Verified Purchase
Loyal customer here, I've gone through about five 5-lb tubs of this stuff and I LOVED the original formula. I'm no longer a happy customer.

New product has less servings for the same price, removed Aminogen, and changed the name from "Natural" to "Naturally Flavored" because of now-added sugar. Wow ON, thank you for ruining your most popular natural product in a money-grab attempt to slip a fast one by your loyal customers.

For all of you still looking for the original, I managed to find some using Google Shopping and buying direct from a supplements website for $55 per 5 lb tub. It arrived today and it's the old formula so there is definitely still some stock floating around out there. Get some elsewhere to hold you over for a few months while we all identify a DIFFERENT BRAND to use in the future.

ON, go back to your old formula or I will be shopping elsewhere.
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Flavor Name: VanillaSize: 4.8 PoundPackage Type: Standard Packaging Verified Purchase
I have been buying this for years; well, not exactly, because ON changed the formula. Just a few years ago, it cost around $40 for 5 lbs. Now, it costs around $60 for 4.8 lbs.

The slight label changes throw red flags, as there was some legal reason for the adjusted verbiage. The transition from "Natural" to "Naturally Flavored" is particularly worrisome. Phrases like "Banned Substance Free" and "No Synthetic Colors" confuse consumers into thinking that there is meaning behind them, even though said phrases mean absolutely nothing.

Aminogen® digestive enzymes have been removed from the new formulation.

The Amazon product picture is incorrect. The label shows 4.8 lbs (68 servings), as shown in my photo.
17 Comments 247 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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The manufacturer commented on the review below
Flavor Name: VanillaSize: 4.8 PoundPackage Type: Standard Packaging Verified Purchase
UPDATE: As of Sunday February 1st, Amazon merged all the negative reviews in response to the new formula with the positive reviews from the old formula. The new formula had 2.5 stars prior to being included in these reviews! What a scam!

UPDATE 2X: As of Monday March 16th, Amazon separated the reviews from the old formula and this new formula. Great job Amazon!

UPDATE 3X: As of Monday June 1st, Optimum has clearly paid for FAKE REVIEWS in response to the extreme backlash by former customers. Read the reviews over the past 4 months, PAID FAKE REVIEWS. Buyer beware.

Not only did Optimum reduce the amount of powder and keep the price the same, they CHANGED THE FORMULA. This new "Naturally Flavored" powder now has sugar listed in the ingredients. We all know sugar is a processed food, which is NOT NATURAL. The original natural formula that we all loved contained evaporated cane juice powder as the sweetener. Compare your old 5lb tub to this new "Naturally Flavored" 4.5lb tub. NOT THE SAME.

Optimum also removed the patented ingredient Aminogen, owned by Triarco Industries, is added to high quality protein powders and other products to increase protein absorption and amino acid levels. NOT THE SAME.

This is deceptive marketing and a slap in the face to all loyal Optimum Nutrition customers. You are losing a customer of 7 years that spends over $3k on supplements annually. Don't be fooled by the paid FAKE REVIEWS in response to all the negative comments. Never again.

Since Optimum changed the formula, I've been purchasing MET-Rx 100% Natural Whey 5 Pound http://amzn.com/B0017I1XNC
40 Comments 469 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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The manufacturer commented on this review(What's this?)
March 9, 2015
This is the same trusted formula with the same ingredients as before. Each serving provides 24 grams of whey protein primarily from Whey Protein Isolates, 4 grams of naturally occurring Glutamine & Glutamic Acid, 5.5 grams of naturally occurring BCAAs with no artificial flavors or sweeteners. What's new is we had the product certified as Gluten Free and also Banned Substance Free. Evaporated cane juice powder is sugar by another name, and in keeping with ON's commitment to transparency we changed the Facts Panel to reflect the more commonly used description of the ingredient.
Flavor Name: VanillaSize: 4.8 PoundPackage Type: Standard Packaging Verified Purchase
First, sugar IS natural. Evaporated cane juice powder IS sugar. Here is the reason the VERBIAGE has changed to sugar:

http://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/ucm181491.htm

Second, your precious met-rx 100% natural whey contains fructose. (SEE ATTACHED NUTRTION LABEL) Fructose is sugar PROCESSED from fruit juice. How can you possibly post a negative review for this product by citing the use of sugar, and then refer potential consumers to another product with a different (arguably worse) form of sugar?

Your review is completely void of any scientific fact. It is without base and is entirely a result of your disagreement with the increase in price.

This is a great product. It is naturally sweetened and contains a minimal 4g of sugar. Not maltodextrin. Not fructose. Sugar. Processed from cane plants. Not corn. Not fruit juice.

If the sugar bothers you, then purchase an unflavored whey protein powder. They contain zero sugar, zero sweeteners, and they taste like someone farted a flinstones vitamin.

If you would like a product with a minimal amount of cane derived sugar, zero artificial sweeteners and a great taste, look no further.
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Flavor Name: VanillaSize: 4.8 PoundPackage Type: Standard Packaging
I have been loyal to this product for a couple years now; however, I agree with other reviewers. The price for the amount of product they are now providing is ridiculous. We are definitely getting short-changed. I will be looking at other protein powders now.
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Flavor Name: ChocolateSize: 4.8 PoundPackage Type: Standard packaging Verified Purchase
DO NOT BUY, They Changed the recipe!!! I have been using ON's natural chocolate whey protein for years, but recently, corporate greed clearly got the best of Optimum Nutrition. The 'Natural' whey I learned to love and use exclusively, has now been changed to 'Natural Flavored'. The protein powder is no longer of the highest quality, and it tastes atrocious, not to mention they are trying to sell it for nearly $100! Why ruin such a good thing? I body-build and would have been a lifelong customer, but due to these greedy changes to the recipe, I will never order a product from Optimum Nutrition again.
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Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.