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  • Optimum Nutrition Gold Standard 100% Whey, Naturally Flavored Vanilla, 4.8 Pound
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Optimum Nutrition Gold Standard 100% Whey, Naturally Flavored Vanilla, 4.8 Pound

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Details
Amazing Grass Amazing Meal Chocolate Infusion Single Serve Packet
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Vanilla
4.8 Pound
  • No artificial flavors or sweetners
  • No synthetic colors
  • Gluten free

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Frequently Bought Together

Optimum Nutrition Gold Standard 100% Whey, Naturally Flavored Vanilla, 4.8 Pound + Optimum Nutrition Creatine Powder, Unflavored, 600g, 114 Servings + BlenderBottle Classic Loop Top Shaker Bottle, Clear Black, 28 Ounce
Price for all three: $80.97

Buy the selected items together

Product Description

Flavor: Vanilla | Size: 4.8 Pound

There's only one gold standard. The sports nutrition industry's best-selling whey protein powder represents the gold standard of protein quality. Made in GMP compliant company owned and operated facilities in the USA, gold standard 100% whey uses pure whey protein isolates as the primary ingredient. Combined with ultra-filtered whey protein concentrate, each serving provides 24 grams of all-whey protein and 5.5 grams of naturally occurring Branched Chain Amino Acids (BCAAs) which are prized by athletes for their muscle building qualities. With more than 20 tempting flavors to choose from, on's gold standard 100% whey gives you plenty of ways to keep workout recovery interesting.

Product Details

Flavor: Vanilla | Size: 4.8 Pound
  • Product Dimensions: 8.2 x 8.2 x 11.5 inches ; 4.8 pounds
  • Shipping Weight: 5.4 pounds (View shipping rates and policies)
  • Domestic Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • Origin: Anguilla
  • Shipping Advisory: This item must be shipped separately from other items in your order. Additional shipping charges will not apply.
  • ASIN: B00QQA0H3S
  • UPC: 748927052671
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (1,278 customer reviews)
  • Amazon Best Sellers Rank: #414 in Health & Personal Care (See Top 100 in Health & Personal Care)
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From the Manufacturer

The Brand You Trust For Quality

Optimum Nutrition (ON) was founded in 1986 with a mission to set higher standards for the sports nutrition industry. As one of the few manufacturers to own and operate state-of-the-art production facilities that are GMP compliant, ON’s commitment to quality is uncompromising. You’ll appreciate the extra effort the industry leader puts into assuring ingredient purity, effortless mixing and exceptional taste.

There’s Only One Gold Standard

The Gold Standard of Protein – in a formula free from artificial flavors, sweeteners, and colors is now gluten-free! Each serving provides 24 grams of whey protein per serving with whey protein isolates as the primary ingredient and 5.5 grams of naturally occurring Branched Chain Amino Acids (BCAAs). This naturally flavored version gives you high-quality whey protein for recovery & performance, but without the unnecessary additives.

  • 24 grams of Whey Protein Per Serving
  • Whey Protein Isolates Primary Ingredient
  • 5.5 grams of Naturally Occurring BCAAs
  • Just 130 calories With 3 grams of sugar & 5 grams of carbs (varies slightly by flavor)

Optimum Nutrition's Natural Lineup

Naturally Flavored Gold Standard 100% Whey

Naturally Flavored Gold Standard 100% Casein

Natural 100% Oats & Whey

Natural Pro Complex

Uncompromising Quality

Because of Optimum Nutrition’s commitment to consistent quality, each shake mixes up effortlessly and tastes exactly as expected every time.

Foundation For Smoothies

With an electric blender and a little imagination, you can turn your whey protein shake into a nutritious smoothie. Go to optimumsmoothie. com for recipe ideas.

Optimal Usage Occasions

First thing in the morning, before or after exercise, and after weight training.


Important Information

Legal Disclaimer
Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.

Customer Questions & Answers

Customer Reviews

4.3 out of 5 stars

Most Helpful Customer Reviews

52 of 52 people found the following review helpful By MadMax on March 2, 2015
Flavor Name: VanillaSize: 4.8 Pound Verified Purchase
I have been buying this for years; well, not exactly, because ON changed the formula. Just a few years ago, it cost around $40 for 5 lbs. Now, it costs around $60 for 4.8 lbs.

The slight label changes throw red flags, as there was some legal reason for the adjusted verbiage. The transition from "Natural" to "Naturally Flavored" is particularly worrisome. Phrases like "Banned Substance Free" and "No Synthetic Colors" confuse consumers into thinking that there is meaning behind them, even though said phrases mean absolutely nothing.

Aminogen® digestive enzymes have been removed from the new formulation.

The Amazon product picture is incorrect. The label shows 4.8 lbs (68 servings), as shown in my photo.
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90 of 99 people found the following review helpful By erry on January 22, 2015
Flavor Name: VanillaSize: 4.8 Pound
I have been loyal to this product for a couple years now; however, I agree with other reviewers. The price for the amount of product they are now providing is ridiculous. We are definitely getting short-changed. I will be looking at other protein powders now.
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The manufacturer commented on the review below
216 of 247 people found the following review helpful By James on January 26, 2015
Flavor Name: VanillaSize: 4.8 Pound Verified Purchase
UPDATE: As of Sunday February 1st, Amazon merged all the negative reviews in response to the new formula with the positive reviews from the old formula. The new formula had 2.5 stars prior to being included in these reviews! What a scam!

UPDATE 2X: As of Monday March 16th, Amazon separated the reviews from the old formula and this new formula. Great job Amazon!

UPDATE 3X: As of Monday June 1st, Optimum has clearly paid for FAKE REVIEWS in response to the extreme backlash by former customers. Read the reviews over the past 4 months, PAID FAKE REVIEWS. Buyer beware.

Not only did Optimum reduce the amount of powder and keep the price the same, they CHANGED THE FORMULA. This new "Naturally Flavored" powder now has sugar listed in the ingredients. We all know sugar is a processed food, which is NOT NATURAL. The original natural formula that we all loved contained evaporated cane juice powder as the sweetener. Compare your old 5lb tub to this new "Naturally Flavored" 4.5lb tub. NOT THE SAME.

Optimum also removed the patented ingredient Aminogen, owned by Triarco Industries, is added to high quality protein powders and other products to increase protein absorption and amino acid levels. NOT THE SAME.

This is deceptive marketing and a slap in the face to all loyal Optimum Nutrition customers. You are losing a customer of 7 years that spends over $3k on supplements annually. Don't be fooled by the paid FAKE REVIEWS in response to all the negative comments. Never again.

Since Optimum changed the formula, I've been purchasing MET-Rx 100% Natural Whey 5 Pound http://amzn.com/B0017I1XNC
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The manufacturer commented on this review(What's this?)
March 9, 2015
This is the same trusted formula with the same ingredients as before. Each serving provides 24 grams of whey protein primarily from Whey Protein Isolates, 4 grams of naturally occurring Glutamine & Glutamic Acid, 5.5 grams of naturally occurring BCAAs with no artificial flavors or sweeteners. What's new is we had the product certified as Gluten Free and also Banned Substance Free. Evaporated cane juice powder is sugar by another name, and in keeping with ON's commitment to transparency we changed the Facts Panel to reflect the more commonly used description of the ingredient.
The manufacturer commented on the review below
67 of 74 people found the following review helpful By Gary P. Anderson on January 8, 2015
Flavor Name: VanillaSize: 4.8 Pound
It is not 5 lbs as the original. It is 4.51 lbs for the same price.
Typical.
Don't get me wrong, I love the product.
But I absolutely hate the deception and greed of corporate America.
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The manufacturer commented on this review(What's this?)
January 16, 2015
We appreciate your interest in Naturally Flavored Gold Standard 100% Whey. The new version of this product contains 4.8 lbs, not 4.51 lbs. as some of the reviews have mentioned. This does amount to three fewer servings than a 5 pound tub of Gold Standard 100% Whey (approximately 90 grams less). While there are always going to be minor differences in servings per tub related to the weight and density of different flavors, the small difference in the naturally flavored line helps cover the expense associated with certifying each production run of this version as Gluten Free, which we felt was a worthwhile investment in peace of mind for our valued customers.
31 of 32 people found the following review helpful By G Italiano on March 10, 2015
Flavor Name: ChocolateSize: 4.8 Pound Verified Purchase
DO NOT BUY, They Changed the recipe!!! I have been using ON's natural chocolate whey protein for years, but recently, corporate greed clearly got the best of Optimum Nutrition. The 'Natural' whey I learned to love and use exclusively, has now been changed to 'Natural Flavored'. The protein powder is no longer of the highest quality, and it tastes atrocious, not to mention they are trying to sell it for nearly $100! Why ruin such a good thing? I body-build and would have been a lifelong customer, but due to these greedy changes to the recipe, I will never order a product from Optimum Nutrition again.
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43 of 46 people found the following review helpful By TechGuru on January 8, 2015
Flavor Name: ChocolateSize: 4.8 Pound Verified Purchase
Where's my 0.5 Lb and price went up slightly but what's with giving us 10% less. Optimum Nutrition you make a good product but dont try to nickel & dime us .
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The manufacturer commented on this review(What's this?)
January 20, 2015
An error in pricing has now been corrected. Now a 4.8 lbs. tub of Naturally Flavored Gold Standard 100% Whey is $57.99, which is $0.85 per serving. That's only a $0.04 difference per serving from the older version that is now certified as Gluten Free. A small price to pay for nutritional peace of mind.
28 of 29 people found the following review helpful By GoGoGadget on February 19, 2015
Flavor Name: ChocolateSize: 4.8 Pound Verified Purchase
Loyal customer here, I've gone through about five 5-lb tubs of this stuff and I LOVED the original formula. I'm no longer a happy customer.

New product has less servings for the same price, removed Aminogen, and changed the name from "Natural" to "Naturally Flavored" because of now-added sugar. Wow ON, thank you for ruining your most popular natural product in a money-grab attempt to slip a fast one by your loyal customers.

For all of you still looking for the original, I managed to find some using Google Shopping and buying direct from a supplements website for $55 per 5 lb tub. It arrived today and it's the old formula so there is definitely still some stock floating around out there. Get some elsewhere to hold you over for a few months while we all identify a DIFFERENT BRAND to use in the future.

ON, go back to your old formula or I will be shopping elsewhere.
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37 of 40 people found the following review helpful By Brian on January 17, 2015
Flavor Name: VanillaSize: 4.8 Pound
They ruined a good thing, trying to boost profits by giving the consumer less for their money. I'll be buying a different brand.
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Optimum Nutrition Gold Standard 100% Whey, Naturally Flavored Vanilla, 4.8 Pound
This item: Optimum Nutrition Gold Standard 100% Whey, Naturally Flavored Vanilla, 4.8 Pound
Price: $57.99
Ships from and sold by Amazon.com

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.