From Publishers Weekly
In this tedious parody of the life of Apple founder Steve Jobs, the pseudonymous Fake Steve Jobs (identified in the New York Times
this month as Forbes
senior editor Daniel Lyons) offers a gleeful sendup of the real Steve Jobs set amid the recent stock options backdating scandal. Throughout, the fake Steve pontificates on everything from his superior management skills (only promote stupid people) to his role in the development of the iPhone (it involves a lot of non-thinking meditation), and is portrayed as a cold, callow narcissist. Blissfully unaware of the legal firestorm raging around him, a mathlexic Fake Steve goes about his daily business, balancing meditation with the firing of employees while the Apple board of directors scrambles to avoid prison time and find a scapegoat. As the fictitious Apple corporation implodes, Fake Steve must decide whether to jump ship or stand by the company. Tech industry watchers who know (or know of) the players will get a kick out of seeing them skewered, but readers who aren't already tuned in to the Silicon Valley technocracy may not quite get it. Fake Steve doesn't really evolve as a character, but as a grotesque caricature, he's fun to watch. (Oct.)
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Augusta Metro Spirit, 08/13/08
“The most beautiful incarnation of identity theft to date…A hilarious joyride through the headaches and hassles of the super-rich…Lyons has elevated parody to an unforeseen source of humor and joy, and in so doing, he offers a fascinating critique on modern society…Provides all the entertainment a reader could ask for…The perfect hilarity to open the fall season.”
New York Times Book Review, 9/14/08
“[A] funny novel.”
“A really funny and interesting book…written in a very satirical manner…The life of [Steve] Jobs, his family and friends is so surreal, so larger then life you can’t help but be amused and interested…A thoroughly enjoyable book and a definite page turner…I highly recommend this novel to anyone with not only an interest in Steve Jobs and the Apple culture, but also anyone who enjoys interesting characters and an entertaining story.”
“It will make you laugh…[Lyons] has made it his business to nail the Apple guru’s every character tic…[An] imaginative novel.”
Mac Life, June 2010
“Wildly outrageous and highly entertaining.”