-- Recognizing the Need. In a survey of 250 large and medium companies, The Yankee Group reports a large majority of corporate decision makers consider the Web an important part of their business strategy -- 83% to build brand awareness, 77% to generate revenue, and 57% to lower cost of operation. Despite this, three-quarters did not have the Web sites to support their strategy, but many are working on it. Thus, the demand for this book already exists and will grow rapidly.
-- Valuable Tool for Web Developers. Oracle Web Development Tips & Techniques will provide time-saving, undocumented methods for delivering applications in a Web environment.
-- Oracle Web Development Tips & Techniques is the perfect complement to Oracle Press Web Application Server titles. The book is organized and structured to provide time-saving, undocumented methods for developing Internet applications using Oracle and Oracle Applications.
-- The Oracle Tips & Techniques series is a response to the many requests for this type of material from the readers of Oracle Press. Important to note for this title:
-- 80% of Web sites use Oracle as a back-end.
-- This is the only book of its kind for developers looking for real-world, and undocumented tips and techniques forOracle Web applications.
-- Features "Tips Covered" and "Tips Reviewed" section at the beginning and end of each chapter and easy-reference bleed tabs.




