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Editorial Reviews
Review
"Douglas Sackman peels an orange and finds inside nothing less than an American agricultural-industrial culture in all its inventive, exploitative, transformative, and destructive power. A beautifully researched and intellectually expansive book." - Elliott West, author of The Contested Plains"
Product Description
This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature export-the orange. From the 1870s onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. Orange Empire brings together for the first time the full story of the orange industry-how growers, scientists, and workers transformed the natural and social landscape of California, turning it into a factory for the production of millions of oranges. That industry put up billboards in cities across the nation and placed enticing pictures of sun-kissed fruits into nearly every American's home. It convinced Americans that oranges could be consumed as embodiments of pure nature and talismans of good health. But, as this book shows, the tables were turned during the Great Depression when Upton Sinclair, Carey McWilliams, Dorothea Lange, and John Steinbeck made the Orange Empire into a symbol of what was wrong with America's relationship to nature. Illustrations: 31 b/w photographs, 1 map
See all Editorial Reviews
"Douglas Sackman peels an orange and finds inside nothing less than an American agricultural-industrial culture in all its inventive, exploitative, transformative, and destructive power. A beautifully researched and intellectually expansive book." - Elliott West, author of The Contested Plains"
Product Description
This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature export-the orange. From the 1870s onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. Orange Empire brings together for the first time the full story of the orange industry-how growers, scientists, and workers transformed the natural and social landscape of California, turning it into a factory for the production of millions of oranges. That industry put up billboards in cities across the nation and placed enticing pictures of sun-kissed fruits into nearly every American's home. It convinced Americans that oranges could be consumed as embodiments of pure nature and talismans of good health. But, as this book shows, the tables were turned during the Great Depression when Upton Sinclair, Carey McWilliams, Dorothea Lange, and John Steinbeck made the Orange Empire into a symbol of what was wrong with America's relationship to nature. Illustrations: 31 b/w photographs, 1 map
See all Editorial Reviews
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Inside This Book
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First Sentence:
IN 1878, the enterprising Luther and Elizabeth Tibbets saw their dream come to fruition: two ripe oranges dangled from trees in front of their Riverside home. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
agrarian partisans, citrus landscape, citrus camps, orange empire, citrus worker villages, citrus experiment station, citrus workers, patent medicine peddler, orange crate labels, human erosion, evolutionary front, orange pickers, citrus industry, booster literature, growth machine, migrant mother, agrarian dream, station scientists, citrus belt, orange growers, citrus growers, one grower, agricultural empire, reinventing nature Key Phrases - Capitalized Phrases (CAPs): (learn more)
Los Angeles, Associated Farmers, Dorothea Lange, Orange County, University of California, New Deal, San Francisco, California Citrograph, Southern Pacific, Central Valley, The Jungle, New York, Powell Method, United States, Upton Sinclair, Golden State, John Steinbeck, Lubin Society, Tulare County, Charles Collins Teague, Paul Taylor, San Bernardino, Saturday Evening Post, World War, Luther Burbank New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
IN 1878, the enterprising Luther and Elizabeth Tibbets saw their dream come to fruition: two ripe oranges dangled from trees in front of their Riverside home. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
agrarian partisans, citrus landscape, citrus camps, orange empire, citrus worker villages, citrus experiment station, citrus workers, patent medicine peddler, orange crate labels, human erosion, evolutionary front, orange pickers, citrus industry, booster literature, growth machine, migrant mother, agrarian dream, station scientists, citrus belt, orange growers, citrus growers, one grower, agricultural empire, reinventing nature Key Phrases - Capitalized Phrases (CAPs): (learn more)
Los Angeles, Associated Farmers, Dorothea Lange, Orange County, University of California, New Deal, San Francisco, California Citrograph, Southern Pacific, Central Valley, The Jungle, New York, Powell Method, United States, Upton Sinclair, Golden State, John Steinbeck, Lubin Society, Tulare County, Charles Collins Teague, Paul Taylor, San Bernardino, Saturday Evening Post, World War, Luther Burbank New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 100
books:
See all 100 books this book cites
1
book
cites this book:
- An American Exodus: A Record of Human Erosion by Dorothea Lange on 5 pages
- Rising in The West: The True Story of an "Okie" family in Search of the American Dream by Dan Morgan on 4 pages
- Rising in the West by Dan Morgan on 4 pages
- California Progressivism Revisited by William Deverell on 4 pages
- California and the Dust Bowl Migration (Contributions in American History) by Walter J. Stein on 4 pages
See all 100 books this book cites
What Do Customers Ultimately Buy After Viewing This Item?
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83% buy the item featured on this page: Orange Empire: California and the Fruits of Eden$55.00 |
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11% buy Sunset Limited: The Southern Pacific Railroad and the Development of the American West, 1850-1930 $16.46 |
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6% buy California Orange Box Labels: An Illustrated History |
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