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Ordinary People, Extraordinary Wealth: The 8 Secrets of How 5,000 Ordinary Americans Became Successful Investors--and How You Can Too
 
 
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Ordinary People, Extraordinary Wealth: The 8 Secrets of How 5,000 Ordinary Americans Became Successful Investors--and How You Can Too [Hardcover]

Ric Edelman (Author)
3.0 out of 5 stars  See all reviews (77 customer reviews)


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Book Description

December 8, 1999
How did a secretary, a firefighter, a retired naval officer, a housewife, a construction worker, a schoolteacher, and a pharmacist become wealthy? Bestselling author Ric Edelman has studied the wealth-making habits of these and 5,000 other ordinary Americans. What he found is revealed for the first time in this book: the eight great secrets to attaining wealth.

This extraordinary book is filled with the advice of everyday people -- people like your own friends and neighbors -- who entered the world of personal finance, often with no real plan at the start, but who found ways to accumulate astonishing amounts of money.

A rich, irreplaceable lifetime of wealthbuilding experience is now at your fingertips. Here you will learn to arrange your finances and make your investment decisions so you can reach your goals and achieve financial security. Including: How to turn your mortgage into a wealth-enhancing tool; Why small investments work better than big ones; How to max out on your employer-sponsored retirement plan; Your investments: when to hold them and when to fold them; Financial news: when to pay attention and when to turn it off; Plus, of course, much, much more.

Let your neighbors lend you a hand and let Ric Edelman guide you through their lessons. So come along for an eye-opening journey with thousands of ordinary folks who found their way to extraordinary wealth.

Five thousand of your neighbors found hard-won financial success using the same eight secrets to attaining wealth. The lessons they learned through many years of life experience, and lots of trial and error, can now be yours!

After studying the habits of thousands of financially successful people, bestselling author Ric Edelman found that they shared eight fundamental methods for attaining wealth. Now you can adopt these same eight strategies yourself.

Let the extraordinary experience of ordinary investors -- along with Ric Edelman's expert analysis -- help you create your own financial success story.


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Editorial Reviews

From Booklist

Several years ago, after helpful nudges from Oprah and Rush Limbaugh, Thomas Stanley and William Danko found themselves sitting atop the best-seller charts with The Millionaire Next Door: The Surprising Secrets of America's Wealthy (1996), in which they profiled the surprisingly frugal lifestyles and spending habits of America's "hidden" millionaires. Now Edelman hopes to garner the same attention with this survey of 5,000 of his clients who are "predominately middle-class" but successful investors. Edelman, a financial planner and popular talk-show host, is already the author of The New Rules of Money: 88 Strategies for Financial Success Today (1998) and The Truth about Money: "Because Money Doesn't Come with Instructions" (1996). He uncovers eight basic "secrets" that, in several cases, run counter to prevailing financial wisdom. Don't pay down your mortgage! Don't diversify your retirement plan contributions! After explaining each strategy, Edelman lets his survey respondents speak "in their own words." David Rouse

Review

"Get as much of a mortgage as you can for as long as you can. Using someone else's money is always better than using your own." -- Michael R Burke, defense analyst

"I don't spend any time tuning 'into the media about personal finance. If you're investing for the long term, what's the point of studying the daily Dow reports?" -- Bill Erbach, clergyman

"Save on a regular basis, even if it's $10 a week, and invest it into a good mutual fund. But just save something. Get, good financial advice from a planner; ignore your friends' advice." -- Jody Pearce, housewife

"The best thing to do is be aggressive with the money you're not going to use for a lot of years. If I don't need it for twenty years, it goes in stocks." -- Duncan Campbell, graphic artist

Product Details

  • Hardcover: 336 pages
  • Publisher: William Morrow; First Edition edition (December 8, 1999)
  • Language: English
  • ISBN-10: 0062702475
  • ISBN-13: 978-0062702470
  • Product Dimensions: 9.1 x 6.5 x 1.2 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (77 customer reviews)
  • Amazon Best Sellers Rank: #1,752,214 in Books (See Top 100 in Books)

More About the Author

Ric Edelman is one of the nation's most acclaimed financial advisors. Ric's firm, Edelman Financial Services, manages more than $5 billion in assets and has been helping people achieve financial success for 25 years. He and his firm have won more than 75 financial, business, community and philanthropic awards, and his commitment to teaching consumers about personal finance has established him as one of the most popular financial professionals in America.

In 2010, Barron's named Ric the No. 1 independent financial advisor in the country(1) for the second year in a row. In 2004, Ric was inducted into the Financial Advisor Hall of Fame, ranked the No. 1 advisor in the nation by Research Magazine(2) for his focus on the individual client and ranked No. 42 on Registered Rep(3) magazine's list of "America's Top 50 Advisors."

In prior years, he won the Entrepreneur of the Year Award for Washington, D.C. by Ernst and Young (2001), the Blue Chip Enterprise Award from the U.S. Chamber of Commerce (2000) and Inc. magazine(4) three times named the firm the fastest growing privately-held financial planning firm in the country.

Ric is a #1 New York Times best-selling author. His seven books on personal finance include Ordinary People, Extraordinary Wealth; The New Rules of Money; Discover the Wealth Within You; What You Need to Do Now; The Lies About Money; Rescue Your Money; and the personal finance classic, The Truth About Money, now in its fourth edition. Collectively, Ric's books have sold more than 1 million copies, have been translated into several languages, and have educated countless people worldwide.

The Truth About Money with Ric Edelman can be heard on radio stations throughout the country. The live call-in advice program has been on the air for nearly 20 years and earned Ric the A.I.R. Award for Best Talk Show Host in Washington, D.C. (1993). He also publishes a monthly newsletter, has built one of the most comprehensive and free online educational resources about personal finance at www.RicEdelman.com, and is the author of a variety of video and audio educational systems that help people achieve their financial goals.


(1) Barron's ranking "Top 100 Independent Financial Advisors" (Aug. 28, 2010 / Aug. 31, 2009) based on the quality of the advisors' practices, including client retention and compliance record, contribution to the firm's profitability, and the volume of assets overseen by the advisors and their teams.

(2) Registered Rep magazine cover story "Clean Machines - Top 50 Brokers," September 2004.

(3) Research magazine cover story "Advisor Hall of Fame," December 2004 (based on serving a minimum of 15 years in the industry, having acquired substantial assets under management, demonstrating superior client service and having earned recognition from peers and the broader community for how they reflect on their profession).

(4) Inc. magazine cover story, "Inc. magazine's list of 500 fastest-growing private companies in the nation--Ranked #142 overall", October 1997 (Companies have to be independent and privately held through 1996, and must demonstrate a sales increase from fiscal year 1995 to 1996. Holding companies and regulated banks and utilities are not eligible, and sales in 1992 must be at least $200 thousand. Inc. magazine verified all information using tax forms and financial statements from certified public accountants, and by conducting interviews with company officials).

 

Customer Reviews

77 Reviews
5 star:
 (18)
4 star:
 (13)
3 star:
 (13)
2 star:
 (15)
1 star:
 (18)
 
 
 
 
 
Average Customer Review
3.0 out of 5 stars (77 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

83 of 84 people found the following review helpful:
3.0 out of 5 stars Don't waste your money, April 26, 2000
By 
Konrad Kern (OFallon, MO United States) - See all my reviews
(VINE VOICE)    (REAL NAME)   
This review is from: Ordinary People, Extraordinary Wealth: The 8 Secrets of How 5,000 Ordinary Americans Became Successful Investors--and How You Can Too (Hardcover)
First off I'd like to say that the information in this book,8 so called secrets,is valuable. Mr. Edelman explains it in an easy to understand way. The reason I say not to waste your money is this. Each secret has a chapter with an average length of 11.5 pages. So basically the good information is in about 90 some pages. The rest of the book is filled with the authors' clients telling you how they do the things that the book says. In my opinion this should be a 100 page book at the most. It took me 2 hours to get all the valuable information out of this book(it is good information). I think the author expanded most of his energy trying to sell you his other books by the numerous footnotes telling you to by his other books. He was trying to be humorous most of the time with the footnotes but it became annoying.

My recommendation is..The library

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147 of 154 people found the following review helpful:
4.0 out of 5 stars A Big Improvement over The Millionaire Next Door, October 8, 2000
By 
Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 109,000 Helpful Votes Globally) - See all my reviews
(VINE VOICE)    (HALL OF FAME REVIEWER)    (TOP 100 REVIEWER)   
This review is from: Ordinary People, Extraordinary Wealth: The 8 Secrets of How 5,000 Ordinary Americans Became Successful Investors--and How You Can Too (Hardcover)
Mr. Edelman used survey techniques in this book to find the common characteristics of how his firm's 5000+ clients acquired substantial real estate and financial assets with middle and upper-middle class incomes. The author modestly gives the clients the credit for their success, rather than his firm or himself. The lessons are distilled into 8 key points (which the author explains so you understand the benefits were created), and are fleshed out with quotes from clients about those points. The conclusions are at odds with many popular books on financial planning.

The book is simple to read, to understand, and to apply.

For the most part these people do not own their own businesses and do not work for Internet start-ups. Rather they average 57 in age, $120,000 in annual income, have $500,000 in savings, and own a home worth $256,000 with a mortgage of $142,000.

These people carry a long-term home mortgage, even though they could pay off their mortgage. The benefits are that they are more liquid financialy should job-related adversity strike, get more tax deductions, and have more funds to invest.

They invest their retirement accounts into a diversified set of stocks. That asset allocation decision gives them the ability to compound money rapidly over time. They make frequent, small investments (usually through monthly savings) that give them the benefit of dollar cost averaging -- which gives you more stock when the prices are lower. They rarely trade.

They have helpful mental habits, too. They focus on a goal of how fast they want their money to accumulate, rather than comparing their results to market indices. This allows them to avoid taking on risks or getting emotionally confused. Further, they spend little time thinking about their investments. They track costs to trim them, rather than doing elaborate budgeting. Many use Quicken to help them.

There are several other valuable sections. One is on how to avoid making mistakes, which identifies stalls that can cause losses from harmful emotional states like fear, greed, overconfidence, lack of confidence, regret, loss aversion, and fixation. I especially liked the section on the biggest mistakes that people had made in their lives (not starting investments soon enough, making a bad investment, getting bad financial or tax advice, and taking on too much credit card debt). There is also good material on what people did right.

The book's main weakness is that it does not give any advice on how to create greater wealth through entrepreneurial activities. Most of the wealthy people I know are entrepreneurs, not people who saved money while earning normal incomes working for someone else. With a slightly different methodology, Mr. Edelman could have helped his readers with that information, as well. I graded the book down one star for missing this important area. See Rich Dad, Poor Dad and Cash Flow Quadrant if you doubt the importance of this point.

After you finish reading this book, ask yourself how the future will probably be different from the past so that you should adjust what you do to create a more favorable risk-reward ratio. Copying what worked well in the past is seldom a perfect recipe for future prosperity.

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45 of 46 people found the following review helpful:
5.0 out of 5 stars I got a copy for everyone in my family., December 16, 1999
By A Customer
This review is from: Ordinary People, Extraordinary Wealth: The 8 Secrets of How 5,000 Ordinary Americans Became Successful Investors--and How You Can Too (Hardcover)
If you've ever benefited from the advice of your elders; be it a parent, grandparent, or mentor - and realized the true value of that advice - order this book NOW! This book goes past what all the experts are always telling you to do with your money and looks are what 5,000 ordinary people are really doing to succeed.

Each section begins by going into detail about something each of these successful people share in common. I loved the stories about life from real people called 'In their own words' at the end of each section with. The stories are about the smart, foolish, happy or sad experience in their financial lives. Some of the stories are very moving... don't be surprised if you get choked up or shed a tear while reading. The special 'mind over money' section about psychological/emotional investing was very insightful.

This book packs all the motivation you'll ever need! It's the sledgehammer of common sense that we all need to get hit with to get us going.

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First Sentence:
If you had enough money to pay off your mortgage right now, would you? Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
personal finance press, fixed account, one checking account, name withheld, retirement plan assets, market timers, company retirement plan, money into stocks, market timing
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Wall Street, Dow Jones Industrial Average, The Mistake Made, The Truth About Money, Investor One, The Three Questions
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