Milk's favorite cookie is getting in the game this football season by introducing the New Football Oreo cookie and joining Kraft's Huddle to Fight Hunger campaign. By joining the Huddle, Oreo will donate the monetary equivalent of 500,000 meals to Feeding America, the nation's leading hunger relief organization, to secure meals on behalf of local food banks. Football and Oreo fans can enter to win a trip to help support the fight against hunger at the first-ever Kraft Fight Hunger Bowl, featuring college football teams from the Western Athletic Conference (WAC) and Pacific-10 (PAC-10), in San Francisco on January 9, 2011. Football fans are among the most passionate of any sport so we're excited to launch an Oreo product just for them," said Eva Press, Director of Marketing for Oreo, Kraft Foods. "Moreover, we're proud to support those in need and hope the Huddle to Fight Hunger campaign inspires our millions of fans to join us in this important fight.