This is the softest thickest towel I have ever seen and wish they came in adult size! I bought another one for the baby and also bought the little terry robe. One of the towels was discounted (50% off) by one of the Amazon sellers which was a great bargain. I still think it is worth it at full price.
I love all Under the Nile products, and am a regular customer - I feel I am doing a good thing for my baby when choosing organic cotton, and also support a company that has respect for its employees. There is a reason why cheap stuff is cheap - quality differences, or company uses questionable labor practices.