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5.0 out of 5 stars the secrets of influence & persuasion, March 29, 2004
By A Customer
This review is from: Organisational Culture: Creating the Influence Needed for Strategic Success (Paperback)
A great introduction to the secrets of influence and persuasion. If you have ever wondered why everyone can't see the power in your great ideas, this text goes a long way to explaining what might be going on, and suggests exactly how to go about fixing it. Particularly recommended for technical types everywhere.
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Organisational Culture: Creating the Influence Needed for Strategic Success
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