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0 of 1 people found the following review helpful:
4.0 out of 5 stars
Think like your perceivers think about you,
By E. Bruce Harrison "Author, Corporate Greening... (Washington, DC) - See all my reviews
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This review is from: Organizational Perception Management (Lea's Organization and Management) (Series in Organization and Management) (Paperback)
To understand what you need to communicate to score, you first need to understand how you are perceived. The aim of this book is effective communication by a company,organization, team or individual leader. The idea, which I endorse and use in my classes with advanced degree students at Georgetown University, is to connect with key organizational stakeholders. You need to know how you and your interests are perceived -- good, bad or (sometimes much worse) not at all -- to get to the root of communication problems and turn them around to mutual benefit.
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Organizational Perception Management (Lea's Organization and Management) (Series in Organization and Management) by Kimberly D. Elsbach (Hardcover - March 28, 2006)
$62.50 $55.79
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