Organizing to Win: New Research on Union Strategies (Ilr Press Books) [Paperback]

Kate Bronfenbrenner (Editor), Ronald L. Seeber (Editor), Rudolph A. Oswald (Editor)

Book Description

Series: Ilr Press Books | Publication Date: January 1998

At a time when the American labor movement is mobilizing for a major resurgence through new organizing, here, at last, is a book about research on union organizing strategies. Previous studies have focused on factors contributing to union decline, devoting little attention to the organizing process itself. The twenty chapters in this volume dramatically increase understanding of the range and effectiveness of new organizing strategies and their potential contribution to the revitalization of the labor movement.

The introduction defines the context of the current organizing climate. Major sections of the book cover strategic initiatives in union organizing, overcoming barriers to worker support for unions, community-based organizing, building membership and public support for organizing, and organizing initiatives by industry or by sector. Individual chapters focus on topics such as organizing outside the NLRB process, the role of clergy, local labor councils, and rank-and-file volunteer organizers.

Contributors: Adrienne Birecree. Kate Bronfenbrenner. Larry Cohen. Brian Condit. Daniel Cornfield. Tom Davis. Dean Eatman. Christopher Erickson. Jack Fiorito. Bill Fletcher. Fernando Gapasin. Jeffrey Grabelsky. Richard W. Hurd. Tom Juravich. Fred Kotler. Janet Lewis. Holly McCammon. John McClendon. Darren McDaniel. Theresa Merrill. Ruth Milkman. Bill Mirand. Daniel J. B. Mitchell. Gregor Murray. Ruth Needleman. Immanuel Ness. Bruce Nissen. Ronald Peters. Jim Rundle. Katherine Sciacchitano. Lowell Turner. Abel Valenzuela. Roger Waldinger. Roger Weikle. Hoyt Wheeler. Howard Wial. Kent Wong. Angela Young. Maurice Zeitlin.

Product Details

• Paperback: 368 pages
• Publisher: Cornell University Press (January 1998)
• Language: English
• ISBN-10: 0801484464
• ISBN-13: 978-0801484469
• Product Dimensions: 9 x 6.1 x 1.1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #313,151 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

33 of 41 people found the following review helpful:

5.0 out of 5 stars Interesting for both union insiders and non-unionists, February 20, 1999

By 

J. Grattan "Ideas can move the world" (Lawrenceville, GA USA) - See all my reviews
(VINE VOICE)    (TOP 1000 REVIEWER)    (REAL NAME)   

This review is from: Organizing to Win: New Research on Union Strategies (Ilr Press Books) (Paperback)

This is another labor community insider book directed toward labor union leaders and their strategists and written by the same. The motivation is the reversal of the sagging fortunes of labor unions.

Many of the articles focus on the need for grassroots activity by existing union members and community supporters. Several union campaigns utilizing members are examined in detail. Union support organizations such as the Garment Women Justice Center are described. Serveral articles examine subtleties of the motivations of non-unionists to vote for a union.

An interesting observation is that white collar and technical workers are turned off by the potential for conflict when joining a union, which is interesting in light of the fact that unions have always relied on confrontation as their tool of last resort.

The main point of the editors is that union tactics and actions make a large difference in organizing success. The second point is that unions must remake themselves into organizing bodies and avail themselves of the wisdom contained in these articles.

But for non-union insiders reading this book, many chinks appear when looking at the articles in totality. For example, one article shows that belonging to two community organiztions lowers the desire to join a union, yet many articles tout labor-community coalitions. In one case where community connections were leveraged to the fullest to win a union contract, it is admitted that may have been a one-time occurrence.

A large and confusing point that leaps out from these articles is, just what is a union. Is it a centralized business that collects fees from subsidiaries, demands adherence to policies from the CEO, and provides services? Or is a union a legally recognized association of workers at a locale that affiliates with a national body but retains sovereignty?

Statements that workers "are" the union hide more than they reveal. If workers are the union, can they insist that national unions remain committed to a servicing model? If workers are the union, how can some national unions literally require local unions to focus on recruitment? Claiming that workers are the union can be a demotivator for joining a union. After all, it is workers who have unsuccessfully dealt with employers on their own that want to join unions; now they want support, not abandonment.

The editors and authors may complain that this book is not about "what is a union," but is only about subtle strategy. If so, they need to put a "Nonunionists need not read" label on the cover. Actually the book is worth reading by all interested in the situation of labor not only on its educational merits but also for the questions that it can engender for non-insiders. Who knows, maybe their next book can be "What is a Union."

3 of 4 people found the following review helpful:

5.0 out of 5 stars Great Book for Union Organizers!, May 6, 2007

By 

Bruno Capone - See all my reviews

This review is from: Organizing to Win: New Research on Union Strategies (Ilr Press Books) (Paperback)

This is a good reference tool for Union Organizers, a bit outdated, but a lot of the info is still current. So I would definatly recommend this book!

5.0 out of 5 stars A handbook for union organizers, January 21, 2012

By 

Jason Mann - See all my reviews
(REAL NAME)   

This review is from: Organizing to Win: New Research on Union Strategies (Ilr Press Books) (Paperback)

Organizing to Win should be required reading for union organizers and leaders.

The book takes a look at the effectiveness of different union organizing strategies to see what is working - and what isn't.

Despite restrictive labour laws and employer interference there are some unions that are having success and winning elections more often than others.

By use of case studies and surveys of hundreds of union elections it is clear that unions that are winning elections are using similar tactics in the organizing process.

Organizing to Win summarizes many of these tactics and strategies making it a valuable handbook for union organizers and leaders looking to organize new members.

Jason Mann, Author: Promoting Your Union: Six strategies to get more organizing leads and union members