Top positive review
25 people found this helpful
perhaps the best book ever written on this subject
on November 19, 2001
This book presents one theory on creativity, but that misleads. It covers another 30 theories along the way, using its one favored theory to knit and mesh, distinguish and fit all the others. Each page contains the same contents as entire other books on the subject (fortunately for this book; unfortunately for the others). I try my best to find faults with the books that I buy but I would be hard pressed to find a single fault with this book. You will learn more about creativity from this book, even if the theory it presents turns out to be wrong, than you will from any other book, I believe, though Sternberg, Amabile, Runco, Martindale, Gruber and a few few others have near competitors so excellent that you would be foolish not to buy their books as well. This book teaches you 30 theories of creativity while presenting its favored one. It is wonderful. Finite limited human beings can do no better.
Some readers might think that this book is too researchy, especially readers looking for how to books on quick and easy creativity methods. Strangely, this book while maintaining all the professional balance and careful definition of any academic work, makes it much clearer what you have to do to become creative than the top 50 how to books combined. I counted an amazing 1100 particular suggestions in this book for how to make someone more creative--that is about 1000 more than any other published how to book and this book avoids the exaggerations, the sales language, and the imbalanced treatment of pros and cons of such lesser books.