Customer Reviews

The Other Parent: The Inside Story of the Media's Effect on Our Children

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"If another adult spent five or six hours a day with your kids, regularly exposing them to sex, violence, and rampantly commercial values, you would probably forbid that person to have any further contact with them. Yet most of us passively allow the media to expose our kids routinely to these values...and do virtually nothing about it." - James P. Steyer in "The Other Parent"

James Steyer does a fabulous job examining how sex, violence, and commercialism in the media affect children; why the media is full of these things; and what can be done about it. Steyer, a parent, child advocate, and Stanford professor of constitutional law and civil liberties/head of a children's media company, is well qualified to address these issues. His data comes from studies, personal interviews with key media figures and politicians, personal experience in the media industry, and parenting 3 children.

Many of Steyer's points really made me think. Here are just a few:
* Over the past 30 years, more than 1,000 studies by reputable sources which Steyer names, have concluded that media violence impacts children in four ways, specified on p. 72.
* PG-13 rated movies have a lot of sexual content, foul language and violence, that would have been restricted to R rated movies prior to 1984. p. 57
* Children who play with media action figures "are bypassing their own imaginations, substituting prepackaged commercial characters and story lines for their own creative efforts." p. 105.

Steyer's solution to protecting children from harmful effects of media, begins at home with his 10 steps for parents, whom he calls the "first line of defense." Children I know, who are brought up in homes where parents follow most of these steps, are more engaged in activities other than TV and video games, and pester their parents less frequently for toys and junk food advertised to kids. An earlier review complains that one of these steps, "teach media literacy in school and at home" fails to provide specifics on how to do this. This is true, but Steyer explains that these techniques are well documented in other books which he names. He also provides 10 steps each for the media industry and citizen activists.

After reading this book, I feel a lot more knowledgeable about what goes on the other side of the TV and other media. I learned more about how to protect children from harmful media effects, and felt supported in what I do know. I highly recommend this book to all adults who have an influence in a child's life.

James P. Steyer's exceptional diatribe on the media is a wake-up call for all families concerned about the media's influence on our kids and our society. We have seen this sort of thing before, but this is the first time from an insider's point of view and from a law professor whose expertise is first ammendment and civil rights. James P. Steyer is a well-known liberal and a champion of children's rights.

This is a clarion call for all families to take a stand against big media's influence; and with James P. Steyer leading the charge, it is surely winable.

The book discusses the damaging influences of the the media of the market economy. Television, radio, advertisements, video games etc., they all about making money fast in the most irresponsible way. This can only happen, because we let it happen. Us, parents trust the media, maybe because we watched TV
back then, and turned out to be OK adults (at least so many of us think).
The author though warns us: the generation we are raising is being exposed to the media a whole lot more agressively and heavily than we were 15-20 years ago. Many families have poor interaction because each member has its own TV set. This fact might contribute to isolation, loneliness even within the family.
This book should be read by every parent or future parent, so we can raise children who are not the victims of the greed the media is all about.

This is a must read for anyone who plainly sees that "market values are not necessarily family values" and that the media has abused its priveledge to use our public airwaves for their short term market value. Peddling a sexist, violent, and materialistic world view to our children is not in the public interest. This book is a must read for every parent with a TV set.

Steyer not only outlines the negative impact of the media on all of us and children in particular; he offers a workable solution, one that concerned individuals can and should begin to impliment and fast!

If you're a parent then you know the answer to be YES! Mr. Steyer reveals what's really behind the methodology of the media industry -money of course - however they just don't know when to stop and our kids are their biggest and easiest target for their big purse strings through their constant manipulation and exploitation of airwaves with commercialism, sex and violence. As a parent you need to take responsibility to ensure that your children are not over-exposed to the media and to really evaluate family priorities. Well worth the read and advice that Mr. Steyer gives.

This is a must read for anyone who plainly sees that "market values are not necessarily family values" and that the media has abused its priveledge to use our public airwaves for their short term market value. Peddling a sexist, violent, and materialistic world view to our children is not in the public interest. This book is a must read for every parent with a TV set.

I can't say that this is the greatest or most intellectual book on kids and media that I've ever read, but it's still an excellent account of how the media...particularly childrens media completely disregards children as anything other than a commodity. This is an excellent book for a parent, or someone exploring this topic for the first time who is looking for an easy read that presents them with straight facts about childrens media without a lot of analytical or psychological babble.

The book lacks in-depth analysis of child development and media effects which could be seen as a negative of this book. But if you're a parent you probably know your kids. This book will give you the insight into the media companies that are effecting your kids. It's not a complete analysis but this book is written clearly enough that any parent interested in reading this book to begin with will be able to connect the dots from their childs actions to the info in this book.

I think this book is very important because it deals with "what" the government and media companies are doing to children through the media, instead of "how" what they're doing is effecting our children. After reading this book you will realize that "how" stuff effects our kids is not nearly as important as "what" is being shown to them. Because without the "what" the "how" isn't a problem. Reading this book calls to your own conscience to do something about this instead of just understanding it's consequences.
<A great follow up to this book is Minnows "Abondoned in the Wasteland" which is entirely about FAA and Government regulations on Childrens TV and advertising.>

I read this book after reading Gerard Jones' _Killing Monsters_ and was disappointed. Much of the book is spent describing the intertwined homogeneous nature of mass media. However, this shouldn't be news to many people. We are supposed to be shocked and outraged that the people who are programming television "entertainment" are doing it to make money at the expense of our children. We are supposed to be surprised that shows like the Mighty Morphin Power Rangers are parts of extensive, pervasive campaigns to extend brands across television, movies, toys, cereals, etc. We are supposed to be outraged that the mass media has close ties to government. Does he think we've been living in a cave?

However, Steyer distorts a grim picture to make it appear even worse than it is. Yes, Colin Powell may be friends with the chairman of AOL Time Warner, and maybe that had something to do with his son being appointed to the head of the FCC, but Steyer neglects to point out that Michael Powell served as an FCC commissioner for years beforehand, and that his father was a board member of AOL/TW until he resigned to join the Bush administration.

Furthermore, Steyer's suggestions of what parents can do lacks the specifics that would lead to action. He advocates increasing "media awareness" in our children, but doesn't suggest many sample activities that might help our children control their media intake themselves. Our children will grow in an environment where they will not be isolated from the mass media no matter what we do in our own homes. They will see and hear about terrible things, like it our not. We need to provide them with the tools to cope which they will use the rest of their lives.

In the 1960's, one of the things requested by the leaders of the Black Movement was the more frequent appearance on television of Black performers. Specifically, these performers were to be in programs where they portrayed competent, contributing people. Such programs as Amos n' Andy, under pressure from Black leaders and Civil Rights advocates, were removed from television. Their demands were guided by the belief that the way in which Black people were portrayed on television would have a marked effect upon society's evaluation of the Black race.

In the Sep 2003 U.S. News and World Report magazine article regarding the 100 documents which affected our country's history, it is stated that the words we use to communicate our ideas to one another have the power to provoke images and emotions which can revolutionize our society.

The ability of literature, whether written or performed, to transform people's values and thus society is not a radical or new notion. It is the principle upon which our American education system is based. We do not believe that human beings are locked into a set of values which they either inherited or which were formed strictly from association with close relatives. We believe that education and environment can alter our principles.

I agree with all the previously stated ideas, so it always amazes me how so many of the people who are proponents of the power of education, proponents of the power of literature to shape our values, are often the most vehement in denying that television, music and movies have had a profound effect upon our society's values. The only way that I can reconcile these blatantly contradictory notions is that perhaps what these people are meaning to say is that, books, television, movies, and music do have the power to modify our ethics, to modify our stereotypical perceptions of a race or a gender, and do have the power to affect our notions of equity, but with regards to the sex and violence that saturate these mediums, these are just things that temporarily excite us and have little affect upon our values.

This belief is not supported by either logic or experience. The reason that our entertainment is saturated with sex and violence is because there are few things which have a greater capacity to affect us, to arouse us, to absorb our attention. For better, for worse we are chained to one another for our most intense emotions. The egocentric sweetness of self-fulfillment pales in comparison to the emotions generated by the adulation or domination of our fellow human being. Logically, you do not repeatedly arouse human beings' most intense emotions without creating an even greater appetite for more stimulation. However, although we might have a longing for this stimulation, most people will subordinate these desires to society's expectations of socially acceptable behavior. Thus few of us become sexual addicts or sadists or serial killers. Hence, the assertion by the media and others that this steady dose of sex and violence has little affect upon us. But it has. We have allowed ourselves to enjoy the reduction of a human being to a sexual object. We have allowed ourselves to enjoy seeing another human being physically harmed. This enjoyment reduces our aversion to these emotions and when a significant percentage of society finds pleasure in these emotions, its eventuates in the altering of socially acceptable behavior. And we are seeing the results of these changes, children killing children, a drug-infested youths, schools patrolled like prisons, babies having babies, a plethora of families without fathers.

Unfortunately, many people feel that even if this type of entertainment does have deleterious effects, our freedom is more endangered by censorship than it is by these aforementioned negative consequences. First, let me state that we already have censorship. We do not allow nudity or acts of fornication in public or on commercial broadcast stations. We do not allow cigarette or alcohol advertisements in elementary or high schools. We do not allow teachers in these schools to teach hatred of a religion or race or gender. We do not allow the advertisement or sale or consumption of narcotics. In most states, prostitution is illegal. Censorship already exists. Second, the notion that censorship of literature or entertainment is a threat to the freedom of being able to criticize the policies of our government is a relatively new concept in the United States. Up until the 1960's censorship of entertainment was considered a given in the United States. The fact that this country, the most free society that the world has ever known, was able to not only survive but thrive for over 150 years while at the same time having a censorship of entertainment policy negates the notion that freedom is threatened by such a situation. England is another example where freedom to criticize the government was considered to be very different from the freedom to make one's living by appealing to the prurient interests of the public. Victorian England allowed Karl Marx to promote his ideas whereas libidinous France banished him from their country. There are a multitude of other examples where the government was a dictatorship but there existed no censorship of entertainment. It is to a dictator's advantage for the populace to be a slave to their passions, rather than a people working together to determine what literature and entertainment will promote within their children respect for the dignity of people.

I am very thankful for such books as "The Other Parent". Mr. Steyer recognizes and is trying to combat the crisis which this steady dose of sex and violence and consumerism is breeding in our youth.