Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs [Paperback]

Melody Petersen (Author)

Book Description

Publication Date: March 3, 2009

An “angrily illuminating” (The New York Times) exposé of Big Pharma’s corrupting influence in America today

In the last thirty years, pharmaceutical companies have seized control of American medicine by putting their marketers in charge. They invent diseases in order to sell the pills that "cure" them. They sway doctors by giving them resort vacatopms, gourmet meals, and fistfuls of cash. They advertise prescription drugs at NASCAR races, on subways, and even in churches. Medicines can save lives, but the relentless promotion of these products has come at tremendous cost. Prescription pills taken as directed are estimated to kill one American every five minutes. More Americans are addicted to medications than cocaine. And roads have become less safe as the over-medicated take to the wheel. In Our Daily Meds, journalist Melody Petersen connects the dots to show how subtle, far-reaching, and dangerous Big Pharma's powers have become.

Editorial Reviews

From Publishers Weekly

Drug companies have institutionalized deception, said a former pharmaceutical executive at a 1990 Senate hearing. And former New York Times reporter Petersen details these deceptions with information that will be startling even to those who closely follow the news on big pharma. Her subtitle, How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs, is most effectively illustrated in a chapter detailing Parke-Davis's aggressive marketing of the epilepsy drug Neurontin for everything, in blatant disregard of regulations against promoting drugs for uses not approved by the FDA. Such reporting, rather than style or analysis, is Petersen's strength. Much of what she recounts—such as the glut of copycat drugs like antacids, and marketers' lavish wining and dining of doctors—has been covered in books by others, like Marcia Angell. But Petersen fleshes out these issues and names prominent doctors who, she says, are on the take. She is particularly strong on the ghostwriting of medical journal articles by advertising agencies. She also covers less familiar matters, like the environmental impact of drug residues in water. There are quibbles; for instance, Petersen accepts without examination the bromide that most people take prescription drugs as a quick fix. But she ends with tough, sound suggestions for reforms to make the pharmaceutical industry honest and to protect consumers. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

Review

"Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation."--The New York Times

"Petersen draws on her years as a crackerjack business reporter at The New York Times, where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time."--The Washington Post

"Compelling . . . full of . . . eye-opening stories."--BusinessWeek

"Sobering, scrupulously researched . . . We have no choice but to take careful heed."--The Boston Globe

See all Editorial Reviews

Product Details

• Paperback: 448 pages
• Publisher: Picador; First Edition edition (March 3, 2009)
• Language: English
• ISBN-10: 0312428251
• ISBN-13: 978-0312428259
• Product Dimensions: 8.3 x 5.5 x 0.8 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (48 customer reviews)
• Amazon Best Sellers Rank: #290,618 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

97 of 107 people found the following review helpful:

5.0 out of 5 stars Where are all the acolades (and reviews) for this brilliant book?, April 7, 2008

By 

Barbara Wellesley "Tough Critic" - See all my reviews

This review is from: Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (Hardcover)

After just finishing this book - as good a piece of investigative journalism as they come - I'm as shocked by the lack of reviews here as I am by seeing the ugly revelation of the "man behind the curtains" true face of Big Pharma.

Petersen has chosen an enormous subject, the debased fall and ugly spectacle of medical scientists and researchers, the entire pharmaceutical industry, and yes, most if not all of our physicians failing in their duties to their patients in order to grab another hundred bucks or so in bribes. I was shocked, angry, enraged and finally repelled by what I read, in that order, but was also grateful to Petersen's compulsively easy-to-read style that allowed me to truly understand what I was reading.

Between this expose, and Gary Taubes' clear and concise outline (in Good Calories, Bad Calories) of how the public has been mislead and lied to about cholesterol, our diets, heart disease and statins - I'm ready to throw 'the book' at the entire complex, hold Senate Hearings, throw people in jail, and start medicine from scratch. Which might not be such a bad idea, because after reading this book I encourage everyone to begin their next annual physical with the words: "And whose payroll are *you* on?"

I recommend this book, and Taubes' book, as REQUIRED READING for anyone who is breathing at the moment - and would like to continue doing so.

41 of 47 people found the following review helpful:

5.0 out of 5 stars Accurate and Shocking, March 30, 2008

By 

Eric Martinez (New York, NY USA) - See all my reviews

This review is from: Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (Hardcover)

I lived with a neurologist for 4 years during which time he switched from being a 'consultant' for as many pharmas as he could to being a top VP at a very large pharma in NJ. I have seen all the dinners, the off label discussions, the trips to the virgin island and so on. Your book may shock readers, but its content is very accurate. Thank you for putting the truth out there. I was shocked when I learned what was going on and have since had a very bad view of the pharma industry. I will recommend your book to as many people as I can, especially people with young children who could be taking all these mood altering drugs.

37 of 43 people found the following review helpful:

5.0 out of 5 stars A fascinating read, May 5, 2008

By 

Glenda J. Pinkham (Viroqua, wi USA) - See all my reviews
(REAL NAME)   

This review is from: Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs (Hardcover)

Great writing style making it a hard book to put down. Every medical provider should read this book. As a provider for 15 years I have seen the tactics, I have watched drugs come in as samples and being promoted as some the best thing next to sliced cheese. I went to the dinners where "scientific information" was presented and thought that I wasn't smart enough to understand exactly why the drug was better(frequently, these same drugs were pulled from market). I have seen meds like neurontin being added to my patient med lists for a variety of reasons. Hmm I would think, I just don't read enough. Well, I will continue my wait and see attitude about new drugs. Something that sounds too good to be true....probably is.