Customer Reviews

Our Good Name: A Company's Fight to Defend Its Honor and Get the Truth Told About Abu Ghraib

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If you need evidence of a liberal bias in the media this book has it. What is worse is that once lies have been spread it is difficult to ever correct them in peoples minds. This should be required reading for modern crisis management.

This book was a page turner for me. Being the conservative, "treat others the way you want to be treated" driven professional who gets frustrated by politics and suspected cheating - I have mapped this book to the exact description (in long form) of just how out of control the media has become. Here is a quote I tagged at the beginning of the book that explains it all - and what CACI had to fight - for their own good name: "CACI's experience illustrates the media's power to inappropriately and wrongfully shape public perception. It also raises important questions about accountability when reporters get facts wrong or when the media's dynamics - including pressures of time and space constraints - produce news stories that contain fact and speculation, and accord equal treatment to reality and theory, but do not make clear which is which." For any company executive who truly cares about their company, employees, customers and shareholders, I invite you to read this. The leadership from the top on down is phenomenal and admirable.

You know, he was a lot more entertaining when he was writing about wolves and stuff.