Developments in technology have enabled a decentralization of information and data. Also, the U.S. population, especially those born after 1985, have an expectation of immediate gratification for their information and data needs and are less discriminating than earlier generations. Several chapters in this new title discuss the millennials—children of the baby boomers—and digital natives and how they have already had an impact on library service. For example, one chapter addresses “Enhancing Library Instruction” to reach millennials and digital natives online. Other chapters address the Information or Learning Commons, marketing and promotion, fund-raising, evaluating and selecting new-format materials and technologies, and lifelong learning. Each chapter offers practical advice based on experiences, and each includes a list of references. Library managers and those aspiring to be managers will find help in providing services for a younger demographic. --Susan Awe
"Several chapters in this new title discuss the milennials--children of the baby boomers--and digital natives and how they have already had an impact on library service. . . . Each chapter offers practical advice based on experiences, and each includes a list of references. Library managers and those aspiring to be managers will find help in providing services for a younger demographic."
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Booklist
"A host of experts on Gen Y -- a.k.a. millennials, echo boomers, the Net generation -- those young people who are, as one contributor describes them, 'technology-obsessed, social and connected, traditional, achievement-oriented, and attention-challeneged.' Apart from the sheer size of Gen Y, they will all be voting adults in a few years, making it even more important for us to reinvent ourselves in their image."
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American Libraries
"While the majority of the 18 chapters in this book are geared toward academic libraries, several chapters do focus on public libraries and their patrons. Some ideas suggested for academic libraries may also be suitable for the public sector, too. The book features a preface, forward, introduction, table of contents, index, and information on the editors and contributors. Each of the eighteen articles has a concluding paragraph (a nice feature for readers who want to skim the information) and bibliography."
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Colorado Association of Libraries
"[T]he authors do a good job of presenting commentary and examples of working in today's continually evolving libraries. . . The bibliographies that follow each article are full of sources to guide the reader who would like to pursue in more detail specific topics discussed by the authors. The discussion points out that, although one size does not fit all, improving facilities and services for a target group of users can improve services for all."
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Reference & User Services Quarterly
". . . this work is valuable and informative. It may prove an essential manual to those confronting the novelty of Generation Y on their own doorstep."
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The Australian Library Journal
"This innovative and provocative book contains 18 chapters that examine the Millennial generation - the children of the Baby Boomers, who have grown up with all the recent advances in technology, such as iPods, laptop computers, Blue Tooth, mobile phones, Tivo, etc. . . . For information providers seeking to understand and deal with members of the Millennial generation, this is a thoughtful and provocative collection that warrants reading as a stimulant to new ways of perceiving this important group."
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Collection Building
