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This book is presented in the style of an oral history and the people involved in the label's evolution are duly represented.
First of all, since Superchunk is such an integral part of the first two thirds of Merge's history, if you're interested in Superchunk you'll love this book.
Through my interest in Superchunk (thanks to a mix tape from Todd -- forever grateful), I discovered a lot of other great bands on the label.
Okay, I just found out about this book. I read some of the good reviews and some of the bad and figured for 15 bucks it was worth a try. And I am very glad I bought it! Read morePublished on September 1, 2011 by Jason from Iowa
What a great history of music! This book has inspired me in so many ways. As a small business owner I've been inspired by Mac and Laura's wrestling to stick to their values, and... Read morePublished on December 27, 2010 by Louis Vigo
This is basically a promotional book about some bands on the label. Also, the book actually shows how Merge started using most of the same tactics that major labels have used for... Read morePublished on May 9, 2010 by Fuzzle
The reviews give the impression that this book has something to say and that the company it is based on was of any real importance. That is the farthest from the truth. Read morePublished on January 29, 2010 by Sabine Henre
For an essential part of the music industry, independent record labels have a short shelf life. Most either serve as clearing houses for great bands that jump to the majors once... Read morePublished on January 2, 2010 by Trevor Seigler
This books is amazing. Well written and great photos that shows Merge from the beginning til now. This books has alot of behind the scene info that alot of us record collectors... Read morePublished on October 21, 2009 by Chad Cardoza