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Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running Paperback – April 1, 2008
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About the Author
Top Customer Reviews
While I found Hollister's insider stories and his obvious total dedication to NIKE informative and absorbing, a few things puzzled me. Early in the book Hollister details at some length his relationship with his old coach Bill Bowerman, the legendary Oregon mentor and co-founder of NIKE. Hollister has enormous admiration for Bowerman yet the most vivid anecdotes he tells - of Bowerman peeing on his leg in the showers (others have reported experiencing this peculiar rite), of his not running Hollister at NCAAs despite his consistent top 5 finishes until brought low in the last meet pre-nationals by Bowerman-made shoes, and of Bowerman's calling Hollister to his office then ignoring him for a long period until he'd finished reading the newspaper - all appear to show Bowerman's most bizarre and controlling attributes.
Also Hollister's publisher should fire whoever edited this book. The numerous writing errors (e.g.shifting tenses at mid-sentence) should be corrected if there is a second printing.
The foregoing are minor quibbles.Read more ›
Most Recent Customer Reviews
This book was fair at best. I felt that it was way too dragged out and didn't really focus on the core history of Nike. Instead it was dragged out in a very boring way. Read morePublished on January 1, 2013 by Brooklyn Joe
If you have any interest in the history of Nike, and modern sports in general, you'll love this book. Read morePublished on November 8, 2012 by Goin' Goin' Zon