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Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running Paperback – April 1, 2008

3.7 out of 5 stars 7 customer reviews

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Editorial Reviews

About the Author

Geoff Hollister worked for the Nike company for 33 years, before his retirement in 2001, where he not only designed a number of products but also became one of the company's most respected historians.
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Product Details

  • Paperback: 327 pages
  • Publisher: Meyer & Meyer Sport (April 1, 2008)
  • Language: English
  • ISBN-10: 184126234X
  • ISBN-13: 978-1841262345
  • Product Dimensions: 6.5 x 0.8 x 9.4 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #447,213 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
The context for my perspective: I share a first name not only with the author but also with his friend and colleague, Jeff Johnson (Phil Knight's first hire who came up with the name NIKE), from whom I used to buy Tigers, mail-order, in the mid-'60s; and with another of his friends, running guru Jeff Galloway whose first summer running camp, Tahoe Trails, I attended in 1975 ($10/day, all-inclusive - Jeff cooked the meals); and I attended all three Olympic Trials held in Eugene 1972-'80. With that background, "Out of Nowhere" was inevitably fascinating to me. I think that will hold true for others who were - or still are - hard core distance runners. Besides, the vintage photos alone are worth the full cover price.
While I found Hollister's insider stories and his obvious total dedication to NIKE informative and absorbing, a few things puzzled me. Early in the book Hollister details at some length his relationship with his old coach Bill Bowerman, the legendary Oregon mentor and co-founder of NIKE. Hollister has enormous admiration for Bowerman yet the most vivid anecdotes he tells - of Bowerman peeing on his leg in the showers (others have reported experiencing this peculiar rite), of his not running Hollister at NCAAs despite his consistent top 5 finishes until brought low in the last meet pre-nationals by Bowerman-made shoes, and of Bowerman's calling Hollister to his office then ignoring him for a long period until he'd finished reading the newspaper - all appear to show Bowerman's most bizarre and controlling attributes.
Also Hollister's publisher should fire whoever edited this book. The numerous writing errors (e.g.shifting tenses at mid-sentence) should be corrected if there is a second printing.
The foregoing are minor quibbles.
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Format: Paperback Verified Purchase
This book was fair at best. I felt that it was way too dragged out and didn't really focus on the core history of Nike. Instead it was dragged out in a very boring way.

I recommned someone simply skimming this book quickly.
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Format: Paperback
I enjoyed reading the inside story of NIKE as my former roommate is mentioned several times in the book. This account is complete in the area of how this company had it's up's and down's in just getting started and Hollister recruited athletes to NIKE and away from Adidas and other companies. Fascinating. I do have a signed copy by Geoff of this book that I'm willing to sell (couldn't sell it on Amazon because you have to get special permission). If interested just reply to this review.
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Format: Paperback Verified Purchase
This was a great book about what made Nike, NIKE! The perspective that comes through and is shown through Mr. Hollisters account are spectacular. The most amazing thing I got from this book was what was happening on the inside of the most prestigous and inovative companies that has come along in the 20th Century. Great Read!
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