"I shall add Ken Robinson's absorbing account of creativity to my personal list of gems. I was sorry to reach the end of the text, as it had maintained its momentum throughout. The reading may finish, but the thinking goes on, just as you would expect from a book on this intriguing subject." (Times Educational Supplement, 11th May 2001)
"This is a thoughtful book .... A truly mind-opening analysis of why we don't get the best of people in a time of punishing change." (The Director, June 2001)
"This well-written book focuses on the widening gulf between academic institution teachings and the feelings, emotions and imagination that drive us as humans." (Arts Professional, 4th June 2001)
"I recommend that you read the book, take part in the debate and become part of the new paradigm" (People Management, 12th July 2001)
"this book will stimulate and challenge" (Professional Manager, September 2001)
"...a rattling, informal read, sparkling with ideas, jokes, anecdotes and ideas.." (Music Teacher, December 2001)
From the Inside Flap
Out of Our Minds There is a paradox. Throughout the world, companies and organisations are trying to compete in a world of economic and technological change that is moving faster than ever. They urgently need people who are creative, innovative and flexible. Too often they cant find them. Why is this? Whats the real problem and what should be done about it? Out of Our Minds answers three vital questions for all organisations that have a serious strategic interest in creativity and innovation.
- Why is it essential to promote creativity? Governments, companies and organisations are concerned as never before with promoting creativity and innovation. Why is this so essential? Whats the price of failure?
- Why is it necessary to develop creativity? Why do so many adults think theyre not creative (and not very intelligent)? Most children are buzzing with ideas. What happens to them as they grow up?
- What is involved in promoting creativity? Is everyone creative or just a select few? Can creativity be developed? If so, how? What are the benefits of success?
In Out of our Minds, Ken Robinson argues that organisations are trying to fix a downstream problem that originates in schools and universities. Most people leave education with no idea what their real abilities are. He says what all organisations, including those in education, can do immediately to recover peoples creative talents. Robinson also argues for radical changes in how we think about intelligence and human resources and in how we educate people to meet the extraordinary challenges of living and working in the 21st century.
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