On Your Own is a thought-provoking, realistic guide to the trials, tribulations, and triumphs of self-employment, written for the millions of people who aspire to it. It's a pragmatic examination of the psychological, emotional, social, and financial pressures that face fledgling consultants, freelancers, entrepreneurs, and cottage industrialists. It identifies a five-step sequence that leads them out of the corporation and into success in the venture. The steps (dreaming, assessing, planning, escape, and life after the escape) are described thoroughly, an entire section being devoted to each one. On Your Own includes checklists, case histories, quotations, and lists of resources compiled by two men who have actually done it: doubled their incomes within a year after leaving their organizations and setting out on their own.
Robert W. Bly (River Vale, NJ) is a professional writer, speaker and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of seventy-seven published books including Careers for Writers (McGraw-Hill/VGM), Secrets of a Freelance Writer (Henry Holt), The Copywriter's Handbook (Henry Holt), The Elements of Technical Writing (Alyn & Bacon) and The Elements of Business Writing (Alyn & Bacon). McGraw-Hill calls Bob Bly "America's top copywriter," and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes regular columns for Target Marketing, a monthly trade publication covering the direct marketing industry; Early to Rise, a daily e-newsletter on business success; and The Writer, a premier monthly magazine providing information and inspiration for writers. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers.
Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact
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