Customer Reviews

Outfoxing the Small Business Owner: Crafty Techniques for Creating a Profitable Relationship

5 star:		(6)
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Besides being quite possibly the best small business book I've read in a long time, Outfoxing is just plain FUN to read. Mr. Marks, a "foxy" business owner himself, shares the ways you can identify what kind of small business owner you're dealing with, what their most pressing business needs are, and create a strategy for marketing and communicating with your small business clients. He gives an insider view on the psychology of small business owners which helps with such common issues as getting paid time. He identifies the most common objections small business customers have and how to get around them. I especially loved that he puts an emphasis on creating loyalty and long term partnerships with our customers.

I can't count the number of "aha" moments this book gave me - and I'm supposed to be one of those crafty, seasoned business owners myself. I am going to be using this book as a gift and giveaway for a long time - it's fantastic!

This book reinforced my opinions on managing difficult accounts and gave me many valuable ideas how to close and manage several customers that I could not nail down in the past.

I would recommend this to anyone who wants to grow their business.

Howard

Required reading for anyone who is dealing with small to mid-market companies-- or thinking about entering this marketspace. Gene has worked successfully with both large Fortune companies and the small to mid-market sectors and in this book he discusses the differences and really hones in on the small to mid market space. He then takes it to the next level and gives you the tools you need to be successful in this market space. Gene's writing style makes for a quick, straight-forward read.

I have not enjoyed a business book as much as this since Gerber's E-Myth. This book is very cleverly written and demonstrates a knowledge of small business that can only come through years of experience. Filled with useful information and fun to read.

You've de-bunked the mystery of the small-business fox and given us great insight on to how best to recognize management styles and apply crafty techniques to win their business and continued loyalty!

It takes a fox to know a fox and the author knows his foxes because he's one too. So if you deal with foxes as does the author this is a very entertaining book that will give you a lot of great ideas for being foxier than you are.