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Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising Hardcover – September 20, 2009


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Product Details

  • Hardcover: 344 pages
  • Publisher: Morgan James Publishing (September 20, 2009)
  • Language: English
  • ISBN-10: 0982379315
  • ISBN-13: 978-0982379318
  • Product Dimensions: 9.2 x 6.3 x 1.1 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (52 customer reviews)
  • Amazon Best Sellers Rank: #213,948 in Books (See Top 100 in Books)

Editorial Reviews

Review

"In selling different is good. You need to stand out from the crowd of sales people and businesses that are trying to capture your potential clients’ attention and money. In OUTRAGEOUS Advertising, That's OUTRAGEOUSLY Successful, Bill Glazer does just that. In fact, in reading it, I discovered some great strategies to apply to my own marketing efforts. Thanks Bill!" Tom Hopkins, Author of How to Master the Art of Selling



"I learned long ago that there are ads that win awards and there are ads that make money.  Bill Glazer's book is full of the latter.  In fact, I've paid copywriters $10,000 or more to write ads that weren't half as good as the ones in this book.   Grab your copy because you'll pay for it twenty times with your very first campaign."
Bill Harrison, Partner, FreePublicity.com



"What I love about Bill Glazer is that he not only delivers OUTRAGEOUSLY Successful Advertising through traditional offline media, he has conquered it online as well. There isn't a business owner or entrepreneur alive who couldn't profit from this." Derek Gehl, Co-Founder and Chief Creative Officer The Internet Marketing Center

"I'm disappointed with & dislike this book. I am disappointed Bill has packed it so full & given away so much for such a small, token price & I unsuccessfully argued for stripping it back when I reviewed the manuscript.  As is, this should be a $1,000.00 or $2,000.00 info-product sold as a kit of resources, not a book sold for the price of a Starbucks coffee & scone. As an author, I admit to some unhappiness at having the bar raised. He has made the job tougher for the rest of us but so badly over doing it here. Your gain, our headache." Dan Kennedy, Author, Speaker, Consultant 
 

Book Description

OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL gives you the secrets to succeeding with the most effective advertising of all--OUTRAGEOUS advertising.
Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return! Glazer points out that the biggest advertising day of the year, the Super Bowl, became that way because people expect to see OUTRAGEOUS ads. OUTRAGEOUS ads get attention, and this book proves you can do it without the Super Bowl ad.
OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL presents the clear fact that OUTRAGEOUS advertising works because of its ability to get you noticed, and then it offers you specific OUTRAGEOUS marketing principals, and finishes by taking you into the OUTRAGEOUS idea factory.
This book is graphically rich with examples from Glazer's years in the trenches doing exactly this kind of advertising for his Baltimore menswear store, Gage Menswear, as well as examples from many other industries. It includes resources cited throughout the text for you TO find more information or access to promotional materials. This is not a book about theory or generic branding. This is simply about creating OUTRAGEOUS results with OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY EFFECTIVE. It's easy if you know how!
 

Customer Reviews

Bill Glazer's book on outrageous advertising is full of great ideas you can use.
Steven H. Leibson
This is far from "just another business book", or one you read once and hope to "just get one good idea from".
Steven Sipress
I would recommend this book to anyone and I am planning to buy more of his books.
Amazon Customer

Most Helpful Customer Reviews

32 of 35 people found the following review helpful By Perry Marshall on August 16, 2009
Format: Paperback
Some books written by top marketers are essentially just sales letters, however poorly or masterfully disguised. This is not one of those books.

This is really a decade-spanning swipe file of the very best marketing campaigns Bill Glazer has seen and done.

This book is messy in the same way that good marketing is messy. It's not a book about brand-building or graphic design, it's a book about getting attention, surprising and delighting customers with provocative messages and promotions. It's sort of like Bill dumped the contents of his filing cabinet on the floor and started going through them one by one.

Most of the examples in this book are direct mail. Direct mail is a whole lot less fashionable than Facebook and online video, but done properly it commands far more attention. And since the size of most peoples' "junk mail" pile is at an all time low, mailing to existing customers and high-probability prospects is a strong bet. No sensible person can go through this book and not find a great idea they can use.

This is outstanding for retailers because of Bill's retail background. Many examples in this book are from retail.

As for my own audience, online marketers, it's good for us because it FORCES you to consider things you would never otherwise think about. Just by executing one or two of these ideas you'll put yourself in elite company.

Ideas in this book include examples of making web pages more outrageous with documented response percentages; sending things like popcorn and lunch bags and birthday specials. Placemats and x-rays and collections of winning headlines.

The only drawback is that the print in the book is sometimes fuzzy and you can't read the fine detail in the pictures. Fortunately, however, he offers a CD with all the exhibits.

Bill, thanks for putting out such a great addition to my swipe file.

Perry Marshall
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7 of 7 people found the following review helpful By Kevin Donlin on September 1, 2010
Format: Paperback
Summary: If you want better results from your advertising, and you're a small business owner, or an entrepreneurial decision-maker in large company, this could be the most valuable marketing book you read all year.

Why?

Because there are more proven, effective, immediately useful advertising tips and examples in this book than any other I can remember.

Advertising rookies will benefit from this because, if you read it early in your business career, you'll have far, far fewer bad habits to unlearn later.

Advertising veterans (like me) can pick up a half dozen new tricks every chapter on such topics as direct mail, offers, deadlines, headlines, premiums, holiday promotions, and sequential mailings.

Bottom line: If you have to feed your family tomorrow with the ads you write today, get this book.

Three takeaways:

1. Understand that there are 3 possible responses to every ad: "yes," "no," and "maybe later."

Key corollary: When you pay attention to people who say "maybe later," your profits will soar.

How to do it?

Follow up multiple times and offer valuable information that educates, informs, and ingratiates your business with your prospects. You can deliver marketing-based information to convert more "maybe" prospects into "yes" customers via web pages, email, direct mail, tele-seminars, webinars, brochures, articles, etc.

2. Think of your business card as a mini sales letter. Because it is one.

Your business card must stand out or get thrown out. Don't scrimp on this and get the $25 "name, rank, and serial number" type cards from Vista print.

Instead, put some thought into your business cards.
Read more ›
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12 of 14 people found the following review helpful By Robert Skrob on August 18, 2009
Format: Paperback
In a world where your prospect is bombarded with millions of marketing messages this book teaches you how to get attention. Bill Glazer deconstructs outrageous advertising and shows you the components that have to be present for the outrageous to generate customers.

At the beginning Bill gives you a lot of background on the effective ways to use advertising to generate customers. Bill's an advocate of direct mail and he shows you several examples of campaigns that have worked for other people. But, rather than talking about advertising theory, Bill provides you real examples of mailings that business people have used to promote their business. Anyone can tell you what should work. Bill gives you examples that did work and tells you why.

You've probably seen ridiculous attempts by advertisers to get attention that leave you asking, "What?" In this book Bill dissects effective advertising campaigns to show you how to turn the attention you get from the outrageous and into buying activity. In chapters 5-8, Bill gives you the essential components to make your advertising effective as well as several ideas you can select from to boost your response. This book includes several split test examples so you can see the results of the letter mailed one way compared to the results of another method.

Appropriately, there's an entire chapter about follow-up campaigns. Outrageous advertising isn't all about one mailing and then done. It's about persistent communication with your customer. And, Bill's book gives you several examples of follow-up letters that are equal parts outrageous and easy to create.

I'm so glad to have this book. It'll be a huge short-cut when I'm looking for ideas to get attention and a checklist for the elements I must include to turn the attention I generate into new customers. I recommend that you add this book to your library. It'll be one of those books that pays dividends to you for years.
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