"In selling different is good. You need to stand out from the crowd of sales people and businesses that are trying to capture your potential clients’ attention and money. In OUTRAGEOUS Advertising, That's OUTRAGEOUSLY Successful, Bill Glazer does just that. In fact, in reading it, I discovered some great strategies to apply to my own marketing efforts. Thanks Bill!" Tom Hopkins, Author of How to Master the Art of Selling
"I learned long ago that there are ads that win awards and there are ads that make money. Bill Glazer's book is full of the latter. In fact, I've paid copywriters $10,000 or more to write ads that weren't half as good as the ones in this book. Grab your copy because you'll pay for it twenty times with your very first campaign."
Bill Harrison, Partner, FreePublicity.com
"What I love about Bill Glazer is that he not only delivers OUTRAGEOUSLY Successful Advertising through traditional offline media, he has conquered it online as well. There isn't a business owner or entrepreneur alive who couldn't profit from this." Derek Gehl, Co-Founder and Chief Creative Officer The Internet Marketing Center
"I'm disappointed with & dislike this book. I am disappointed Bill has packed it so full & given away so much for such a small, token price & I unsuccessfully argued for stripping it back when I reviewed the manuscript. As is, this should be a $1,000.00 or $2,000.00 info-product sold as a kit of resources, not a book sold for the price of a Starbucks coffee & scone. As an author, I admit to some unhappiness at having the bar raised. He has made the job tougher for the rest of us but so badly over doing it here. Your gain, our headache." Dan Kennedy, Author, Speaker, Consultant
OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL gives you the secrets to succeeding with the most effective advertising of all--OUTRAGEOUS advertising.
Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars--an OUTRAGEOUS return! Glazer points out that the biggest advertising day of the year, the Super Bowl, became that way because people expect to see OUTRAGEOUS ads. OUTRAGEOUS ads get attention, and this book proves you can do it without the Super Bowl ad.
OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL presents the clear fact that OUTRAGEOUS advertising works because of its ability to get you noticed, and then it offers you specific OUTRAGEOUS marketing principals, and finishes by taking you into the OUTRAGEOUS idea factory.
This book is graphically rich with examples from Glazer's years in the trenches doing exactly this kind of advertising for his Baltimore menswear store, Gage Menswear, as well as examples from many other industries. It includes resources cited throughout the text for you TO find more information or access to promotional materials. This is not a book about theory or generic branding. This is simply about creating OUTRAGEOUS results with OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY EFFECTIVE. It's easy if you know how!
I am still reading this book and I am really enjoying it. It is filled with these cool advertising ideas, everytime I read it, my brain goes on fire with ideas. Read morePublished 5 months ago by Amazon Customer
Bill is a master of getting to the point. I must say I was a little unsure at first if this book was all the hype said it was, it is! Read morePublished 9 months ago by Mike Miller
Bill Glazier shows why he is the master at outrageous advertising. A must study book for anyone in business or serious about sales. Read morePublished 9 months ago by Darren Teale
Fantastic Book. Anyone serious about marketing to increase their profits will find a ton of useful ideas in this book.Published 11 months ago by nods
I've read several of the books from his more famous business partner, Dan Kennedy, and that is how I came upon this book. Yet having read this I wish he would write more. Read morePublished 11 months ago by Aaron Doud
Bill Glazier understand the challenges of small business and offer solutions that are effective and inexpensive. Read morePublished 15 months ago by Westlife
This is the first Bill Glazer book I've read, although I am familiar with him. Gives solid, proven, interesting information and ideas that anyone can use. Very creative. Read morePublished 16 months ago by Sonia P.