From the Back Cover
What would you do to get your business noticed?
Every day consumers are bombarded with advertising and publicrelations messages. With so many companies competing for limitedconsumer dollars, how can you get your company's message out?Sometimes, a successful PR stunt is just what the doctor ordered!Can We Do That?! looks at real-life PR stunts that will blow yourmind and inspire you to think nontraditionally and find new andcreative ways to get your company noticed.
PR Guru Peter Shankman chronicles some of the most ridiculous,outrageous, and possibly crazy PR stunts of all time. Wadingthrough the silliness to get to the root of why some stunts workand some don't, Shankman offers a funny and insightful look at whatit takes to win the game of PR. You'll learn how and why:
- A stolen Yoo-Hoo truck became a promotional and media relationscoup
- RegisterFree.com's "Free Hour" promotion was so successful itvirtually shut down Internet access on the East Coast for ninehours
- More than 100 CEOs, dot.com workers, and media figures jumpedout of a plane in the name of brand visibility
- A small yarn shop in upstate New York caught on with hip citydwellers interested in eating their sweaters
- And more outrageous ideas!
Shankman looks at these and many more case studies and providesthe historical background and follow-up needed to fully gauge theirsuccess. But most important, Can We Do That?! shows you how todevelop effective PR campaigns on your own. Getting noticed is noeasy task, especially for small businesses. This handy guide toguerrilla PR explores the tactics and stunts that workandshows you how to apply them to your own business without bustingyour budget.
About the Author
is the CEO of The Geek Factory, Inc., amarketing and PR strategy firm, whose clients have included SnappleBeverage Group, Napster, and the Discovery Channel. He is also CEOof AirTroductions, the Internet's first in-flight dating andnetworking service. He lives in New York and frequently speaks attrade shows and conferences on PR, marketing, and creativity.