Every day consumers are bombarded with advertising and public relations messages. With so many companies competing for limited consumer dollars, how can you get your company's message out? Sometimes, a successful PR stunt is just what the doctor ordered! Can We Do That?! looks at real-life PR stunts that will blow your mind and inspire you to think nontraditionally and find new and creative ways to get your company noticed.
PR Guru Peter Shankman chronicles some of the most ridiculous, outrageous, and possibly crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, Shankman offers a funny and insightful look at what it takes to win the game of PR. You'll learn how and why:
Shankman looks at these and many more case studies and provides the historical background and follow-up needed to fully gauge their success. But most important, Can We Do That?! shows you how to develop effective PR campaigns on your own. Getting noticed is no easy task, especially for small businesses. This handy guide to guerrilla PR explores the tactics and stunts that workand shows you how to apply them to your own business without busting your budget.
The book takes a look at real-life PR stunts that are completely out of the box, and it inspires you to think nontraditionally and find new and creative ways to get your company... Read morePublished 21 months ago by JS
I bought this book to bring a new perspective to the task of launching a new product without a huge budget. Read morePublished 23 months ago by L. Osbourne
Though the book was published a few years ago, I thought it was engaging and provided some concrete examples of how one PR firm used a variety of creative ideas / stunts to build... Read morePublished on July 4, 2012 by Paula Usrey
Can We Do That? How many times have we been in a meeting and someone comes up with a seemingly outrageous idea that is tossed out with almost no consideration because it's just too... Read morePublished on October 4, 2010 by Catherine Garnett
I'm not in PR, but I do have a company that sells a product (Fierce Fun Toys) and wanted to start thinking bigger about our PR efforts. Read morePublished on May 21, 2010 by A. Larson
This book should be an eye-opening read for a start-up with limited funds and resources yet innovative and forward thinking. Read more
I think the quote on page 141 best describes this book: "Don't hate the player hate the game". If you go into this book with your mind made up about PR you will not get much out of... Read morePublished on May 13, 2009 by Mark Ruzomberka
This book is loaded with ideas and creative energy about how some outrageous PR stunts were created then executed. Read morePublished on April 25, 2009 by W. Terry Whalin
I had the pleasure of hosting Mr. Shankman at a recent speaking engagement and will say the book is very much like the man. Read morePublished on April 25, 2009 by Jame N. Taylor