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4 of 4 people found the following review helpful:
5.0 out of 5 stars
Simple, Practical - Profitable!,
This review is from: Send 'Em One White Sock and 66 Other Outrageously Simple Ideas From Around the World for Building Your Business or Brand: The MaxiMarketing Idea Book (Hardcover)
This is the first Rapp / Collins book I read and I found the book delivers what it promises - simple, obvious, practical ideas to improve business. It comes in short chapters which focuses on 1 point, so it's really easy to absorb and think about. Yes, of course you can read the content of the book and find out what these 66 ideas are but it's worth reading (not that difficult to absorb) to get a deeper understand of how the ideas are applied. It's a ready reference that you would want on your bookself or better yet in your drawer so that your boss won't find out where you got your fantastic idea from. It's worth it.
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Send 'Em One White Sock and 66 Other Outrageously Simple Ideas From Around the World for Building Your Business or Brand: The MaxiMarket... by Stan Rapp (Hardcover - March 1, 1998)
Used & New from: $0.01
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