Outrank Your Competition: 50 Online Marketing and SEO Tips for Small Businesses- Learn How to Get More Traffic, Get More Business and Get More Customers [Paperback]

Marc Menninger (Author)

Book Description

Publication Date: June 1, 2011

Learn What It Takes To Outrank Your Competition.

It's a jungle online and competition is fierce. You want to build your business with online marketing techniques like Search Engine Optimization (SEO) and social networking but you don't know where to begin. That's where this book can help. Marc Menninger, online marketing expert, will step you through the top 50 tips that will help you outrank your competition.

In this book Marc will reveal his insider tips to:

• Blast your website to the top of search engine results (Tip #25)
• Drive more customers to your door with a popular iPhone app (Tip #10)
• Make one change to your Facebook Fan Page that can shoot it to the top of the search engines (Tip #16)
• Generate quick revenue for your business with a single e-mail message (Tip #46)
• Produce a 30-second video commercial for your business-for only FIVE DOLLARS! (Tip #17)
• Register your site in the most powerful online directory-for FREE! (Tip #35)
• And MUCH more! 

These quick, actionable tips will give you everything you need to get started with your online marketing strategy. Follow these tips and start to Outrank Your Competition today!

Editorial Reviews

Review

"While reading Outrank Your Competition, I went right to my website and started making changes immediately. And I haven't stopped." -- Robbin Block, author, "Social Persuasion: Making Sense of Social Media for Small Business"

"Marc has done a masterful job of providing actionable strategies for taking an offline business online and dominating their competition." -- Allen Crawley, Marketing Strategist

"Outrank Your Competition is the go-to book for business owners who want to get the down and dirty facts about how to market their business online." -- Christopher W. Jones, CEO, OLD Inc - New Ideas

"Outrank Your Competition is a timely crash course on Internet marketing for any business owner. Anyone from plumbers to musicians to restaurateurs could benefit from this book." -- Jason Gerard Clauss, Founder, Clauss Concept

From the Author

Many businesses struggle when navigating the constantly changing world of online marketing. They're too busy running their business to keep up with the best ways to get customers to find their company online. Yes, there are tons of books that will teach you all you need to know about getting more online traffic, but there really aren't any that simply list the most important steps to take to quickly create the biggest marketing impact.

That's why I wrote this book: to give you the quickest guide to get your online marketing up and running right away. No fluff, since speed is of the essence.

While the title of this book says it's for small businesses, the tips I cover here really apply to all businesses--large, small and in-between. These tips apply to real-world, physical businesses that would love to have more customers walk through their front doors. But most of these tips can be followed even if your business exists only online.

The most important key to success after you read this book is to TAKE ACTION. Do what your competition doesn't know to do or bother to do and you'll get the customers they're leaving behind.

I hope you enjoy these tips and use them to drive tons of new customers to your business!

~~~~~~~~~~~~~~~~~~~~~~~~~~~

CONTENTS

Part One: Get Online

Tip #1. Create Your Business Website
Tip #2. Make Your Website Mobile Ready
Tip #3. Start a Business Blog
Tip #4. Create a Company Profile on LinkedIn
Tip #5. Get a Twitter Account
Tip #6. Get on Facebook
Tip #7. Get a Facebook Fan Page
Tip #8. Get on YouTube
Tip #9. Claim Your Profile on Google Places, Bing Local and Yahoo! Local
Tip #10. Register Your Business on Foursquare

Part Two: Engage Your Prospects and Clients

Tip #11. Spread the Word about Your Site
Tip #12. Post and Reply to Comments on Your Blog
Tip #13. Connect and Participate on LinkedIn
Tip #14. Tweet, Retweet and Gather Followers on Twitter
Tip #15. Post Updates and Get Friends on Facebook
Tip #16. Update your Facebook Fan Page and Get Lots of Fans
Tip #17. Post Videos to YouTube and Respond to Comments
Tip #18. Ask for Reviews on Your Google Places and Other Local Profile Pages
Tip #19. Manage Your Online Reputation
Tip #20. Answer Questions on Yahoo! Answers and Other Q & A Sites

Part Three: Paid Online Advertising

Tip #21. Advertise with Google AdWords
Tip #22. Advertise with Microsoft adCenter
Tip #23. Advertise with Facebook Ads
Tip #24. Advertise with Banner and Display Ads

Part Four: Optimize Your Online Presence

Tip #25. Learn about SEO
Tip #26. Scope Out Your Competition
Tip #27. Figure Out Your Keywords
Tip #28. Put Your Keywords on Your Website
Tip #29. Get a Keyword-Rich Domain Name
Tip #30. Get Backlinks
Tip #31. Analyze Your Traffic
Tip #32. Test and Optimize Your Ads
Tip #33. Exchange Links with Other Sites
Tip #34. Guest Post on Blogs
Tip #35. Register in Online Directories

Part Five: Publicize Yourself and Your Business Online

Tip #36. Send Out Online Press Releases
Tip #37. Create Link Bait
Tip #38. Blast Your Videos
Tip #39. Write and Blast Articles
Tip #40. Post Free Ads on Craigslist, Backpage and Other Classified Ads Sites
Tip #41. Participate in Forums

Part Six: E-mail Marketing

Tip #42. Capture E-mail Addresses and Start a List
Tip #43. Set Up an Autoresponder
Tip #44. Send Responses Quickly and Connect Through E-mail
Tip #45. Write a Regular E-mail Newsletter
Tip #46. E-mail Coupons to Your List
Tip #47. Survey Your List Members
Tip #48. Create Lead Capture Sites

Part Seven: Getting it All Done

Tip #49. Automate, Automate, Automate
Tip #50. Outsource Everything

Bonus Tips: E-commerce

Tip #51. Create and Sell Information Products Related to Your Business
Tip #52. Set Up a Shopping Cart
Tip #53. Affiliate Marketing

See all Editorial Reviews

Product Details

• Paperback: 184 pages
• Publisher: Rain City Press (June 1, 2011)
• Language: English
• ISBN-10: 098367020X
• ISBN-13: 978-0983670209
• Product Dimensions: 8 x 5.2 x 0.4 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #219,692 in Books (See Top 100 in Books)

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