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Outrank Your Competition: 50 Online Marketing and SEO Tips for Small Businesses- Learn How to Get More Traffic, Get More Business and Get More Customers Paperback – June 1, 2011
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Customers Who Bought This Item Also Bought
"Marc has done a masterful job of providing actionable strategies for taking an offline business online and dominating their competition." -- Allen Crawley, Marketing Strategist
"Outrank Your Competition is the go-to book for business owners who want to get the down and dirty facts about how to market their business online." -- Christopher W. Jones, CEO, OLD Inc - New Ideas
"Outrank Your Competition is a timely crash course on Internet marketing for any business owner. Anyone from plumbers to musicians to restaurateurs could benefit from this book." -- Jason Gerard Clauss, Founder, Clauss Concept
From the Author
That's why I wrote this book: to give you the quickest guide to get your online marketing up and running right away. No fluff, since speed is of the essence.
While the title of this book says it's for small businesses, the tips I cover here really apply to all businesses--large, small and in-between. These tips apply to real-world, physical businesses that would love to have more customers walk through their front doors. But most of these tips can be followed even if your business exists only online.
The most important key to success after you read this book is to TAKE ACTION. Do what your competition doesn't know to do or bother to do and you'll get the customers they're leaving behind.
I hope you enjoy these tips and use them to drive tons of new customers to your business!
Part One: Get Online
Tip #1. Create Your Business Website
Tip #2. Make Your Website Mobile Ready
Tip #3. Start a Business Blog
Tip #4. Create a Company Profile on LinkedIn
Tip #5. Get a Twitter Account
Tip #6. Get on Facebook
Tip #7. Get a Facebook Fan Page
Tip #8. Get on YouTube
Tip #9. Claim Your Profile on Google Places, Bing Local and Yahoo! Local
Tip #10. Register Your Business on Foursquare
Part Two: Engage Your Prospects and Clients
Tip #11. Spread the Word about Your Site
Tip #12. Post and Reply to Comments on Your Blog
Tip #13. Connect and Participate on LinkedIn
Tip #14. Tweet, Retweet and Gather Followers on Twitter
Tip #15. Post Updates and Get Friends on Facebook
Tip #16. Update your Facebook Fan Page and Get Lots of Fans
Tip #17. Post Videos to YouTube and Respond to Comments
Tip #18. Ask for Reviews on Your Google Places and Other Local Profile Pages
Tip #19. Manage Your Online Reputation
Tip #20. Answer Questions on Yahoo! Answers and Other Q & A Sites
Part Three: Paid Online Advertising
Tip #21. Advertise with Google AdWords
Tip #22. Advertise with Microsoft adCenter
Tip #23. Advertise with Facebook Ads
Tip #24. Advertise with Banner and Display Ads
Part Four: Optimize Your Online Presence
Tip #25. Learn about SEO
Tip #26. Scope Out Your Competition
Tip #27. Figure Out Your Keywords
Tip #28. Put Your Keywords on Your Website
Tip #29. Get a Keyword-Rich Domain Name
Tip #30. Get Backlinks
Tip #31. Analyze Your Traffic
Tip #32. Test and Optimize Your Ads
Tip #33. Exchange Links with Other Sites
Tip #34. Guest Post on Blogs
Tip #35. Register in Online Directories
Part Five: Publicize Yourself and Your Business Online
Tip #36. Send Out Online Press Releases
Tip #37. Create Link Bait
Tip #38. Blast Your Videos
Tip #39. Write and Blast Articles
Tip #40. Post Free Ads on Craigslist, Backpage and Other Classified Ads Sites
Tip #41. Participate in Forums
Part Six: E-mail Marketing
Tip #42. Capture E-mail Addresses and Start a List
Tip #43. Set Up an Autoresponder
Tip #44. Send Responses Quickly and Connect Through E-mail
Tip #45. Write a Regular E-mail Newsletter
Tip #46. E-mail Coupons to Your List
Tip #47. Survey Your List Members
Tip #48. Create Lead Capture Sites
Part Seven: Getting it All Done
Tip #49. Automate, Automate, Automate
Tip #50. Outsource Everything
Bonus Tips: E-commerce
Tip #51. Create and Sell Information Products Related to Your Business
Tip #52. Set Up a Shopping Cart
Tip #53. Affiliate Marketing
More About the Author
Marc has a degree in Mathematics from the University of Tampa and served as a Computer and Communications Officer in the United States Air Force. He has more than 20 years of experience as a data security professional and has held the Certified Information Systems Security Professional (CISSP) certification since 2000.
Marc is an active Toastmaster, member of Rotary International and serves on the board of the Howard J. Cohen Bladder Cancer Foundation. He and his wife have lived in the Seattle area since 2001 and they have a 9-year-old son.
Top Customer Reviews
A GREAT BOOK
Well all's fair in love, war, and SEO, and kudos to the others. They got my attention, and this is actually a GREAT BOOK.
Most SEO books are either pompous theory or too much information, with little action. Most SEO books fail to provide clear, easy links to websites and resources that you can use TODAY. `Outrank Your Competition' does neither. It provides a hard list of fifty amazing things to do to improve your website. Not all are original, but all are well thought out, easy to read, and replete with links to websites and resources that can help you get going TODAY.
EXAMPLES FROM 'OUTRANK YOUR COMPETITION'
Example #1. Get QR codes from Google Places, and put your QR code EVERYWHERE in your business to promote your Google Places listing. Menninger goes on to strongly emphasize that you should pro-actively solicit and encourage reviews from your customers, after each sale, at your place of business, and by email reminders. Great, powerful, easy-to-use advice on getting reviews and thereby helping your business with Google Places.
Example #2. Video Promotion.Read more ›
Marc gets straight to the point with concise and actionable tips. The key difference between Marc's book and others that I've read is that he gives you 50+ online marketing tips that you can starting using right now, and he guides you around common online marketing mistakes that could actually hurt you in the long run. All the relevant links and tips are shown clearly, which means you don't have to hunt through paragraphs and paragraphs later. This is golden for busy business owners like myself.
Put it this way: if you're not reading this book, your competition probably is.
I am SO pleased with what I've learned! The author, Marc Menniger, writes with clear language, especially for someone like me who can use computers but certainly is no expert and I SURELY am no expert on boosting my web presence. This is not some "fluff" pamphlet disguised as an "eBook" - Nope this is a jam-packed (almost 200 pages) of information covering all the basics and then the advanced ways I can market myself far better online.
For example, I was using Facebook and Twitter but I was doing it all wrong. I was more of an unintentional spammer than a helpful resource for customers. MAN did I have that all wrong! And instead of a friend page, we created a Facebook Fan page so we can get ranked by Google, but I warn you that you need to do it the right way. Outrank Your Competition will help. Also, using YouTube to promote our higher-priced rare volumes was an amazing thing because who does that on YouTube with ultra-rare books? (We do now!Read more ›
Most Recent Customer Reviews
Easy to read. Learned some good some good tips and tools. I recommend this book for anyone who is new to SEO like me.Published 13 months ago by eatlisa099
Mark my word... This book is for every type of business owner!
If you are just starting out with your own business or you've been in business and want to take it to the... Read more
In odrer to get found by google on the search engines for businesses you have to know how to get found. Read morePublished on February 6, 2012 by Brooks
Thank you Marc!!! Reading this book was worth my time. Marc's book is written for every person ever wanting to get ahead of their competition. Read morePublished on August 27, 2011 by DTMSDM
Marc gives lots of practical advice here. I like that there are things I could do that didn't cost anything. I tried two of his tips right away to promote my website. Read morePublished on August 24, 2011 by J. Burgess