- Explore more great deals on thousands of titles in our Deals in Books store.
|Amazon Price||New from||Used from|
Patricia B. Seybold is the author of the international best-seller Customers.com and The Customer Revolution. She is the founder and CEO of the Boston-based The Patricia Seybold Group (www.psgroup.com), which for more than 25 years has specialized in helping Fortune 500 companies design and continuously improve their customer-focused business strategies.--This text refers to an alternate Hardcover edition.
In summary - the book does a good job of motivating the understanding of customers co-designing your services and products, and brand image.
By culling examples from a wide variety of businesses, the book shows the wide applicability of the concepts while getting your imagination going.
In "Outside Innovation", Patricia Seybold provides one of the first general-management books on co-creation of value between firms and customers.
The book, `Outside Innovation' deals with co-designing led by customers. Even though many managers know how important it is to listen and observe customers, but they do not always... Read morePublished on October 29, 2009 by Heesoo YOON