Outsize graphics are now more than ever part of the environment. From the period adverts painted on the long-concealed sides of buildings to the latest in state-of-the-art high-tech digital building cladding, this volume explores in detail the concept, design and application of large scale graphics. The book features the work of well-known designers from around the world and fully investigates the issues surrounding large-scale graphic design, from exterior navigation and corporate identity to avoidable pitfalls such as visual pollution. On a practical note, it provides helpful design hints, ranging from the distances from which certain type sizes are visible, to applying graphics on different substrates such as brick, glass or the body of a bus.
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About the Author
Chris Foges, formerly editor of Graphics International, is a design writer and editor who is published in Europe and the US. This is his fourth book.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
'Ads,' said Marshal McLuhan, social scientist and media theorist, 'are the cave art of the twentieth century.' Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
environmental graphic design, large scale graphics, wayfinding system, preview center, construction barriers, exhibition stand Key Phrases - Capitalized Phrases (CAPs): (learn more)
Los Angeles, Times Square, Hive Associates New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
'Ads,' said Marshal McLuhan, social scientist and media theorist, 'are the cave art of the twentieth century.' Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
environmental graphic design, large scale graphics, wayfinding system, preview center, construction barriers, exhibition stand Key Phrases - Capitalized Phrases (CAPs): (learn more)
Los Angeles, Times Square, Hive Associates New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 6
books:
See all 6 books this book cites
- Design Writing Research by Ellen Lupton on page 44, and Back Matter
- Wayfinding in Architecture (Environmental Design Series V. 4.) by Romedi Passini in Back Matter
- Confessions of an Advertising Man by David Ogilvy in Back Matter
- The View From the Road by Donald Appleyard in Back Matter
- Looking Closer: Critical Writings on Graphic Design by Michael Bierut in Back Matter
See all 6 books this book cites
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