More About the Author
Dan Herman, PhD, is an inventor of new ways for companies and individual businesspersons to succeed thrive and profit. He is a businessman, an entrepreneur and a globally renowned expert in competitive strategy, marketing innovation and branding. He has extensive business and managerial experience.
Dr. Dan Herman (http://www.danherman.com) is the owner and CEO of Competitive Advantages a highly trained and specialized task force operating globally to help companies develop a unique attractiveness to their markets and the leader of the THINK SHORT consulting network specializing in developing branding and marketing new products designated to arouse rapid buyer enthusiasm.
Dr. Herman is also a shareholder and active member of the board of the Elyakim, Herman & Nahardea Advertising (http://www.elyakim.co.il), in Tel Aviv, Israel.
Dr. Herman is a keynote speaker and a trainer of his original methods. He is frequently interviewed in the media worldwide, wherever he is active.
Dr. Dan Herman's managerial and business experience includes senior executive positions such as:
- VP Marketing of Migdal Group (Israel's largest group of insurance and financial services and subsidiary of the multinational Generali Group),
- Senior VP of Dahaf Group - a part of True North Communications, now acquired by Interpublic (advertising, home shopping TV channel, marketing services and consumer research)
- Deputy Director General for Strategy and Research at Bauman-Ber Advertising - Saatchi & Saatchi.
Dr. Herman lectured at several leading universities and colleges in Israel (Bar Ilan University, The College of Management Academic Studies, and others) for more than a decade, until his international consulting activities took priority and his frequent travels prevented him from keeping an orderly teaching schedule.
Dr. Dan Herman has published three books to date, that have been translated into a number of languages. He has also written numerous articles and academic textbook chapters.
Dr. Herman authored two strategy, marketing and branding books in the Hebrew language: Achieving an Unfair Advantage: Winning Strategic Management in a World of MBA Clones and The Brand Builder's Guide. The latter was translate into Russian and published in Moscow by Geleos under the title Birth of a Brand. A collection of his articles, I want to be a brand, was published in Turkey by Alteo.
His recent book Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding was published in the USA by Paramount Books (www.outsmart-mba-clones.com). The book is available for purchase on Amazon.com. His next book, THINK SHORT: Developing, Branding and Marketing Innovations That Fly is expected in the near future.
Dr. Herman also published two e-books: Short-Term Brands Revolutionize Branding (November 2002) and The Making or Faking of Emotionally Significant Brands (June 2003).
Dr. Herman has made several contributions of chapters and articles to academic handbooks including: Consumer Behavior: Implications for Marketing Strategies Edited by G. Radha Krishna, Icfai University Press 2005, Emotional Branding, edited by Nasreen Taher, Icfai University Press 2006, Lifestyle Marketing - Concepts And Cases edited by K. Sangeetha, Icfai University Press 2007.
Dr. Herman's articles were published in such reputable magazines and professional edited websites as (a very partial list):
The Journal of Brand Management - www.palgrave-journals.com/bm
The Icfai University Journal of Brand Management (India)
The CEO Refresher - www.refresher.com/ceo.html
Marketing Profs - www.marketingprofs.com
Brand Channel - www.brandchannel.com
All About Branding - www.allaboutbranding.com
Top Manager (Russia) - www.top-manager.ru
Social Science Research Network - www.ssrn.com
Management Craft - managementcraft.typepad.com
The Pool - www.poolonline.com
The Manager (Germany) - www.themanager.org
The Marketing Association of Australia and New Zealand - www.marketing.com.au
BrandScape Africa - www.brandscapeafrica.org