Keeping track of competitors is a crucial element in the survival and growth of any business. Finding and developing information about business rivals can be a legitimate and powerful strategy - but how can this information be accessed? "Outsmarting the Competition" provides a practical approach to gathering competitive information and developing ways of using it to effective advantage. The book features quotations, case studies and summary points to emphasize key information, as well as practical ideas on how to assess what is already known about competitors and how an organization can protect itself against competitors gaining valuable information.
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Book Description
Editorial Reviews
From Library Journal
McGonagle and Vella, authors of Incorporating (AMACOM, 1984), have written another excellent business book; this one will help any businessperson understand the marketplace and the competition. Readers will learn what competitive intelligence (CI) is, from what sources it is available, and why CI is important to improving any business. The book is well organized and leads the business researcher through the process of finding information about competitors and using it ethically. New and little-used information sources such as online databases, Internal Revenue Service data, and state and local government agencies are covered. Recommended for comprehensive business collections.
- Susan Awe, Natrona Cty. P.L., Casper, Wy.
Copyright 1990 Reed Business Information, Inc.
- Susan Awe, Natrona Cty. P.L., Casper, Wy.
Copyright 1990 Reed Business Information, Inc.
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