Outsmarting Google: SEO Secrets to Winning New Business (Que Biz-Tech) [Paperback]

Evan Bailyn (Author), Bradley Bailyn (Author)

Book Description

Publication Date: March 28, 2011 | ISBN-10: 0789741032 | ISBN-13: 978-0789741035 | Edition: 1

 "There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way--legally, quick, and smart. Every company I start goes through Evan. I'd be crazy not to use him."     --Peter Shankman
 
Outsmarting Google
Breakthrough Google site optimization techniques from one of the world's leading authorities on SEO!
 
If you aren't at or near the top of Google searches, you won't be found. Your company might as well not exist. But many common Google "search optimization" techniques don't work--or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won't find any unethical "black hat" tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google's secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn't want you to know!
 
New high-profit SEO solutions for every marketer, entrepreneur, and site owner!
*           Uncover SEO myths and outdated techniques that no longer work
*           Leverage Google's deep knowledge of how and why people search
*           Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time
*           Understand what's really involved in choosing the best keywords
*           Acquire links that help, and avoid links from "bad neighborhoods"
*           "Age" your sites to build trust and escape the dreaded Google "sandbox"
*           Use Google AdWords to cost-effectively complement SEO and cover your "long tail"
*           Convert SEO results into paying customers
*           Optimize for Facebook, Twitter, and YouTube
*           Improve performance on Bing and Yahoo! without compromising your Google ranking
*           Prepare for brand-new trends in personalized and real-time search

Editorial Reviews

About the Author

Evan Bailyn is an Internet entrepreneur, speaker, and child advocate. He is best known for being an expert at search engine optimization, having used his ability to rank at the top of Google to build and sell five businesses, including one of the largest children’s websites online. His Facebook page, which provides daily inspirational thoughts, has more than 100,000 “likes,”making it one of the most popular noncelebrity pages on Facebook.

 

He has been interviewed on ABC and Fox News and featured in The New York Times, The Wall Street Journal, The New York Post, The International Business Times, and Crain’s New York Business Daily. He is a frequent speaker and television guest.

 

In 2010, Evan established The Evan Bailyn Foundation, which awards grants to groups that promote emotional awareness in children.

 

Bradley Bailyn is an Internet marketing expert and co-founder of First Page Sage. He tracks Google’s algorithm on a daily basis, ensuring that clients’ websites remain optimized for maximum exposure on Google. He also helps clients tune their websites to convert as many visitors as possible into buyers—a science known as conversion optimization.

 

Bradley graduated from New York University’s Stern School of Business, where he studied accounting, and then went on to Brooklyn Law School, where he did legal work for various government and international agencies, including the United Nations and United States Agency for International Development. He briefly ran his own law practice, and then left to join forces with Evan and pursue a shared dream of building a business that made a real difference in people’s lives.He has been profiled in The New York Times, Crain’s New York Business Daily, and The Daily News.

Product Details

• Paperback: 240 pages
• Publisher: Que Publishing; 1 edition (March 28, 2011)
• Language: English
• ISBN-10: 0789741032
• ISBN-13: 978-0789741035
• Product Dimensions: 6.1 x 0.6 x 8.9 inches
• Shipping Weight: 11.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (104 customer reviews)
• Amazon Best Sellers Rank: #183,596 in Books (See Top 100 in Books)
  • #48 in Books > Computers & Technology > Internet & Web Culture > Search Engine Optimization
  • #72 in Books > Computers & Technology > Internet & Web Culture > E-Commerce

More About the Author

Evan Bailyn is an entrepreneur and the author of two books, Outsmarting Google and Outsmarting Social Media, published by Pearson. After graduating from Columbia University in 2003, Mr. Bailyn taught himself about search engines, quickly discovering how to rank at the top of Google for any search term. He then established a network of education-related businesses, which he later sold. In 2006, he founded Cartoon Doll Emporium, which was backed by Allen & Co and became one of the largest children's websites in the world, reaching 70 million unique visitors in 2009.

Mr. Bailyn is the founder of First Page Sage, a leading SEO and social media company serving Fortune 500, celebrity, political, and small business clients. Under his tutelage, clients have established the predominant websites in their industries, become New York Times bestselling authors, won top national sports awards, and clinched key elections.

Mr. Bailyn has been interviewed on ABC and Fox News and featured in The New York Times, The Wall Street Journal, Forbes, Advertising Age, and Money Magazine.

Most Helpful Customer Reviews

28 of 34 people found the following review helpful

5.0 out of 5 stars Outsmarting Google June 3, 2011

By Gail Rodgers VINE™ VOICE

Format:Paperback|Amazon Vine™ Review (What's this?)

Many people have a website, an ecommerce site and a blog or two. But how do you get the attention you want and need? You especially need search engine attention if you are using your website or ecommerce site to earn money. If you aren't getting noticed (i.e. you aren't showing up in the first page or two of the search engines), you may be blaming the economy, the war, politicians, PMS or the phase of the moon. But really when it comes down to it, are YOU doing what you need to, to receive search engine attention and especially Google's attention? This book tells you what to look for in your site and how to correct things so that you can progressively increase your ranking when someone searches for one of your keywords. This is a very practical book written for normal speaking people as opposed to a book written in techno-geek-speak. After reading the book, I immediately sat down to figure out what I could do to further the cause of my website, store and blog and you should too.

My only problem with the book itself was that the examples/illustrations were too small and I needed a magnifier to see and understand them. I would have also liked to see a simple step-by-step "to do" list at the end of the book as a easy guide to be sure you are doing what you need to do and keep your priorities straight. Then I realized that the Table of Contents takes care of that need fairly well.

23 of 28 people found the following review helpful

5.0 out of 5 stars Good Ideas To Consider For Search Engine Optimization June 7, 2011

By Bold Consumer TOP 500 REVIEWERVINE™ VOICE

Format:Paperback|Amazon Vine™ Review (What's this?)

I own a business that relies on having excellent search engine optimization (SEO). I'm anything but an expert in search engine optimization, but others in my company are. I read this book so that I would better understand some of the techniques and so I can understand the answers to the questions I ask, those answers that make my head swim and usually make me really sorry I ever brought up the subject. I don't talk the language even though I know a little.

I hear stories about how people have tried less than ethical techniques and temporarily raised their rankings, before getting booted. I wanted to understand that better, and this book does a good job with that.

The first few pages of the book had me thinking that the author sees things the way I do. Then, I just had to check out some of the many links. Fascinating! In fact, my plan for the day changed because I got caught up in exploring some of the ideas.

The tech people that I know tend to debate things. They like to blow each others theories and techniques out of the water, just for fun. They get great joy in finding a hole in someone else's theories. There's plenty of opportunity for debate and discussion here for those who want to do that. For me, I read the book with an open mind, knowing that we are doing many things right, and wondering if there is new information available or if maybe we need to review some things that we haven't looked at for a while.

Some of the content of the book just reaffirmed what I already knew, some of it made me rethink some things, and a couple of ideas were brand new. There was one that I intend to pursue, and if it works out, it will be well worth the time I spent reading, even if some of it did make my head hurt.

12 of 14 people found the following review helpful

5.0 out of 5 stars Make this your SEO bible June 17, 2011

By John Chancellor TOP 500 REVIEWERVINE™ VOICE

Format:Paperback|Amazon Vine™ Review (What's this?)

Like almost anything in life, there is a lot of misinformation about SEO. Evan Bailyn, the author, has written an easy to understand, comprehensive, at times humorous, complete guide to Search Engine Optimization.

Because so many people want to take shortcuts and scam the search engines, Google and the other search engines go to great lengths to keep their ranking methods secret. His advice is quite simple, you will not outsmart Google. To optimize for the search engines, you need to understand what Google wants, a general idea of how they arrive at their search rankings and work within that framework.

According to Bailyn, there are five ingredients to Google Optimization. They are: Keyword selection, The Meta Page Tag, Links, the URL structure and Time. He goes on to say that trust is the major currency in the Google ranking scheme. Trust, in Google's eyes is determined by the number and quality of incoming links.

Each of the elements of SEO is discussed in detail. The language is clear and simple to understand. It is not filled with geek language that will not mean anything to the average reader. In the book, he goes into great detail in telling you how to recognize good links and bad or undesirable links. He also explains how to "reel in links".

One of the elements of SEO is time. You cannot gain first page ranking right out of the box. Google wants to see some time pass before they begin to trust your site.

Bailyn also give away his "nuclear football" secret for building links. This insight is worth way more than the price of the book.

While the point of the book is to teach SEO, he realizes that it takes time to really get to where you want to be with SEO.... Therefore there is a lot of great information about Google Adwords and how these can and should be used to supplement your SEO efforts.

There is an interesting and enlightening chapter about search operators. There are some neat searches you can perform with the various search operators that will give you some great insights into your sites. You can also use the search operators as competitive research tools on your competitors sites.

As mentioned before there is a lot of misinformation about SEO. There is an entire chapter devoted to de-bunking Google Optimization myths.

The book is all about White Hat strategy. But the book gives some examples of Black Hat strategy and the consequences of engaging in it.

Google is not the only search engine. Bing and Yahoo make up the other two major search engines. And their formulas are different than Google's. So there is a chapter on the differences and how to optimize for Bing and Yahoo.

It does no good to drive lots of traffic to your site unless you can convert. So there are some great tips on optimizing your site for conversion once you get visitors to the site.

Finally Bailyn take a look at the future. The way he sees things, social media and search will move closer together. Google will be forced to bring some of the features of social media into search. The look at the future is very interesting.

If you are looking for a great book which will give you the straight scoop on SEO, in an interesting and informative manner, this is a great place to start. Read more ›

11 of 13 people found the following review helpful

5.0 out of 5 stars This book helped me understand the "Big Picture"... January 23, 2012

By Andrew S

Format:Paperback

The relentless and elusive pursuit to reach the top of Google's search engine rankings for popular keywords has always fascinated me. I've read and studied many search engine optimization books over the years. I've spent a lot of time reading and posting threads in several popular online webmaster forums as well. All of that information (and mis-information) was swirling around in my head. So, when I found this book, I couldn't resist buying it. Especially with a title like "Outsmarting Google".

I'm glad I bought it. I couldn't put it down after I started reading it. The first five chapters alone helped me to better understand the "big picture". I was already familiar with a lot of the terminology and even some of the concepts that Evan Bailyn discusses. But for me, it was the WAY he presented the material that really helped to connect the dots. I'm about to launch a new website using the techniques I've learned in this book, and I'm really excited to see the end result. This one is going to be a nuclear football!

Perhaps the biggest compliment I can pay the author is that I've never reviewed a book online before. I have to say that this one is a "must have" for your SEO arsenal.

I just noticed that Evan has another book titled "Outsmarting Social Media" that is scheduled for release in June 2012. I'll be buying that one as well.