Customer Reviews

Outswim the Sharks: How to Quadruple Your Team's Productivity with Kindness

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Most experienced managers recognize that systems within an organization control as a maximum to influence as a minimum the behavior of people within that entity. Therefore, if the goal is to change behavior, the systems (both conscious and subliminal) supporting the current behavior must be surfaced. Reut's book gives a different and helpful perspective for identifying the DNA of many subliminal behavior influencing systems. This in itself can facilitate the systemic change required to support the desired behavior. I strongly recommend this book for those managers who want to look beyond the obvious.

Vincent L. Zirpoli, CEO Mega Marketing Inc

Too many people mistake 'being kind' for 'being a pushover.' This valuable book demonstrates quite the opposite: namely, that kindness can produce results that are far more profound, far more dramatic, and far more sustainable. Your staff will thank you for reading it and following its counsel.

"Outswim the Sharks" is a rare gift - a complete work of historical merit defining a New Way of looking at management. In this book you hold in your hands incisive solutions to employee empowerment management dilemmas that have plagued corporations and smaller companies for years.

The old and tired maxim of "all employees go bad eventually" and the simplistic practice annually of firing the bottom 20% producing workforce simply vanish with Reut Schwartz-Hebron's teachings.

Her clear delineation of her principles of kindness and excellence, combined into her KindExcellence theorem, when implemented, trigger a cascade - a consequent organizational chain reaction guaranteed to turn heads - directly and positively catapulting a business into unprecedented profitability.

I have been in medical management for over two decades and regret not having her book by my side over these years. Believe me, "Outswim the Sharks" is now our management Bible.

Whether a small business or large corporation, Reut's book applies equally well, and I'll offer this friendly warning: ignore her book at your own peril.

James C. J. Fairfield, MD FAAD

This book is a great resource for anyone interested in elevating the production and morale of their respective teams. The author did a great job of explaining her concepts in an insightful way without sounding preachy.

I believe that the concepts outlined in this book can be applied to any workplace or any family environment.

I have just read Ms. Schwartz-Hebron's intriguing book on how to compete with the corporate sharks and come out of the battle intact and on the winning side. She makes a valuable point by demonstrating that rather than following the typical first year business school tactic - decapitate the opposition, bury them, clean up and get on with the next marketing plan - more can be gained by the shrewd use of well tested motivational techniques that reward desired behaviour rather than punishing those who take the wrong road. It is a genuine life lesson that she puts forward for the reader's consideration, applicable across a wide range of human activities and not just in the board room. She suggests a practical way of turning the "bored room" into a live organism that becomes an enabling system rather than a Star Chamber. Bravo, Ms. Schwartz-Hebron!