Customer Reviews

Over 88 Tips & Ideas to Supercharge Your Exhibit Sales

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The purpose of a trade or consumer show is to bring people together to do business. Yet may companies pay a large amount of money to display and wind up making few sales. If you ever work a show, or are in charge of staffers who do, then you need this book.

The 88 tips and ideas are concise and easy to understand. They are categorized into nine chapters. The authors do not waste your time with fluff. For a detailed description of the book's coverage, click on Table of Contents in the left-hand column of this page.

Steve Miller is the author of How to get the Most out of Trade Shows. A consultant, trainer and speaker, he has written over 150 articles on trade shows.

Charmel Bowden is a writer, speaker and promotion expert who has organized exhibits and trained trade show staff.

As the author of Book Fairs: An Exhibiting Guide for Publishers, I can testify that these two know what they talking about. DanPoynter@ParaPublishing.com.

This book is thin with wide margins, big print and short on creative ideas. It offers only common sense simplistic ideas (ie: wear a name tag) that anyone could figure out on their own. No innovation here.