Author Shelly Palmer is President of the National Academy of Television Arts & Sciences, NY, and the digital living guru from CNN, Fox Television, NBC Universal and satellite radio. With co-author Mike Raffensperber, he has created an easy-to-read primer for anyone thinking of starting a business, working from home, becoming a consultant, or just defending and keeping a job in this new, increasingly digital world. Learn to think like a digital native. Use Social Networks to build your personal brand. Take control of your online reputation. Create and control your online presence. What apps do you really need to run your personal life and business? Create your own email blasts and digital marketing tools. Harness the power of your digital calendar, email and contact management software.