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Overcoming the Digital Divide: How to use Social Media and Digital tools to reinvent yourself and your career [Kindle Edition]

Shelly Palmer , Mike Raffensperger
4.8 out of 5 stars  See all reviews (11 customer reviews)

Print List Price: $17.95
Kindle Price: $9.99
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Book Description

Author Shelly Palmer is President of the National Academy of Television Arts & Sciences, NY, and the digital living guru from CNN, Fox Television, NBC Universal and satellite radio. With co-author Mike Raffensperber, he has created an easy-to-read primer for anyone thinking of starting a business, working from home, becoming a consultant, or just defending and keeping a job in this new, increasingly digital world. Learn to think like a digital native. Use Social Networks to build your personal brand. Take control of your online reputation. Create and control your online presence. What apps do you really need to run your personal life and business? Create your own email blasts and digital marketing tools. Harness the power of your digital calendar, email and contact management software.

Product Details

  • File Size: 1009 KB
  • Print Length: 136 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: York House Press; First edition (May 2, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0050VDBAU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #1,013,495 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.8 out of 5 stars
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4 of 4 people found the following review helpful
5.0 out of 5 stars Important, Thorough, and Accessible October 21, 2011
By Mark D.
With the majority of working professionals' faces immersed in a computer screen in one form or another, it's more important than ever to be "cyber savvy." "Overcoming the Digital Divide" is a lesson in the changing networking landscape, and how to evolve with it. While I'm not of the "49 and F*#ked!" set, I have allowed technology to overwhelm me, throwing my arms up in surrender and frustration. "It moves so fast there's not point." If one doesn't stay abreast of technological developments, particularly as it pertains to career development, and it's integral part in networking, one should not be surprised to find themselves underemployed or worse.

I never thought I'd say this about a non-fiction book, but there's a deeper theme within its pages: the importance of networking is more important than ever! The book's thoroughness goes beyond social networking methods; showing the necessity of maintaining technological literacy. Whether you need to update your "cyber saviness," or have only just realized its importance, this book is required reading. The good news? Mr. Palmer and Mr. Raffensperger have made "Overcoming the Digital Divide" a fast, understandable, and light read. I find myself returning to it again and again, not only to remind me of the virtues of technology, but also to inspire and motivate me professionally! If you're stagnate in your career, be it in job hunting, or keeping pace with the times, read this book!
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4 of 4 people found the following review helpful
5.0 out of 5 stars It's not JUST about social media! October 15, 2011
Format:Paperback|Verified Purchase
As a "boomer" who recently retired, I wish I had this book even FIVE year ago to assist my career! I always thought social media was for teenie boppers who had nothing better to do with their time--and now we know why I didn't go further in my field as an information processing specialist! First, it's written in understandable language and not what I call "technobabble". Secondly, I have a new goal in life and that is to become one of the 1% of the 1-9-90 rule instead of one of the 90%! I've read many books putting together seniors and computers but this one was the MOST educational. I've only tapped into using a computer but I believe I can master it! I think it's been more of a "fear" thing than a "generational" thing but "Overcoming the Digital Divide" ejected a lot of my fears into cyberspace. As a result, I've acquired more knowledge than I expected from this incredible little book, my LinkedIn profile is updated, I've been encouraged to stay current, I "Skype", I play games with my "real" friends. I understand more now than before I read the book and highly recommend it to all my friends, retired or not. I'd write more but I also learned about StumbleUpon through this book so I've got some "research" to do!
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3 of 3 people found the following review helpful
5.0 out of 5 stars How to Make Followers and Influence Tweeters. October 13, 2011
I've been using social media since college but I've never considered the possibilities of the medium for professional advancement. Being fairly new to the notion of "networking" out of college I tended to think of social media as a way to keep in touch with friends and family, not as a means to promote myself to employers. These days, Human Resources professionals are as likely to check your Twitter feed and your Facebook page as they are to run a background check. It's part and parcel of game. In order to continue to evolve, it is necessary to embrace technologies that allow us to put our best foot forward in multiple spheres of influence. "Overcoming the Digital Divide" is required reading for those desiring to harness the momentum of these technologies for professional (and personal!) networking. Easy to read and understand, this book deserves shelf space for any aspiring blogger, job seeker, freelancer or average Joe. Take advantage of the times - read "Overcoming the Digital Divide".
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3 of 3 people found the following review helpful
5.0 out of 5 stars A perfect primer! October 14, 2011
Format:Paperback|Verified Purchase
Helpful and instructive, this easy to read book provides much practical information. If you're trying to build a career in the new technology age, this is the perfect primer to get you started. Lots of useful tips and real applications you can start using today.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Must-have for any entrepreneur October 27, 2011
Fantastic book--covers everything you need to know to be competitive in the digital world. Clearly written and engaging, the book has so much to offer. I think of myself as pretty tech-saavy and even I learned a thing or two!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Quick Read, Solid Material October 13, 2011
Whether you're a hipster or have had a hip-replacement, you'll get something out of this book. It's a snarky, approachable read to decoding a lot of the modern apps and programs that nerds try to keep from us normal people. I bought the book for the Social Networking chapter, and after having a 'huh, I didn't know Twitter could do that' moment, I read the rest. The "Digital Dictionary" blurbs explain a lot of the vernacular we all pretend to know and chuckle at while having no idea what it means. Good stuff!
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