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~ Lyrics Born
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~ Lyrics Born
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~ Lyrics Born
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~ The Mighty Underdogs
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~ Various Artists
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Product Details
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Forming the now seminal label Solesides, their inaugural release was a double-A 12" with DJ Shadow's "Entropy" on one side and "Send Them" by Asia Born, as Lyrics Born was known then, on the other. Solesides' "do it yourself" attitude had by this point already trickled down to other California artists, and soon other labels like Hieroglyphics and Stones Throw were formed, marking the true beginning of the underground scene. After leaving Davis in '95, the sextuplet agreed to continue releasing their own records, with Lyrics Born and Lateef's LATYRX THE ALBUM at the forefront. This was an unprecedented hit, selling 30,000 copies, many of which were in California, but also with a strong following in Europe and the UK.
It was at this point that Solesides transmogrified into the label now known as Quannum Projects. DJ Zen left to pursue a career as a writer but the rest of the crew charged on. In 1999 Quannum released SPECTRUM, a label compilation that had been overseen by Lyrics Born, as he was now known. Featuring jaw-dropping tracks like "Storm Warning," the album would go on to sell nearly 100,000 copies worldwide. Much of the album's success was attributed to the track "I Changed My Mind," which featured Lyrics Born teaming up with the German collective known as the Poets of Rhythm. "I Changed My Mind" was a smash hit, blowing up charts around the world and selling tens of thousands of copies. The animated video (by the UK's Shynola) was even aired on MTV, a first for Quannum.
Lyrics Born's role as one of Quannum's top A&R men continued unabated, as he produced 2001's US debut by the Poets, DISCERN/DEFINE, and the impending full length by Quannum songstress and Lyrics Born paramour Joyo Velarde. A man of many hats, Lyrics Born still found time to record the forthcoming solo debut LATER THAT DAY to be released early in 2003. Look for Lyrics Born on tour with Joyo Velarde and DJ D-Sharp this spring.
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