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Overthrow: 10 Ways to Tell a Challenger Story Hardcover – June 1, 2012


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Product Details

  • Hardcover: 70 pages
  • Publisher: PHD (June 1, 2012)
  • ISBN-10: 0956972810
  • ISBN-13: 978-0956972811
  • Product Dimensions: 7.1 x 5 x 0.6 inches
  • Shipping Weight: 11.4 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,403,836 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful By Ewan Adams on August 22, 2012
Format: Kindle Edition
Good discussion around how challenger brands are not a homogeneous group. Each of the 10 challenger types make complete sense and the examples are clear and compelling. I read this in 30 minutes. Might have taken me longer if half of the book had actually been formatted to fit the kindle. In summary - the first half was good, no idea about the second half because it doesn't work on the kindle - buy the hard copy
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By Latoya Brown on June 14, 2013
Format: Hardcover
I received this book at the DIAsiaTourism conference in Thailand. I'm glad to have received this gem and gift of words.

Through utilizing this book a dynamic team can be created. The personality test was good and pinned my personality precisely. The challenger generation has already arrived and this book explains it best.
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