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Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business Paperback


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Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business + First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing + Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market
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Product Details

  • Paperback: 252 pages
  • Publisher: Authority Publishing (February 1, 2012)
  • Language: English
  • ISBN-10: 1935953281
  • ISBN-13: 978-1935953289
  • Product Dimensions: 0.5 x 5.9 x 8.9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (48 customer reviews)
  • Amazon Best Sellers Rank: #601,081 in Books (See Top 100 in Books)

Editorial Reviews

From the Author

Here is the Table of Contents from Own Your Niche:

Introduction: Removing the Hype from Internet Marketing
 
Chapter One: Why Niches Rule
Choosing a Niche
How to Identify Your Niche Focus
Research Your Niche
Making the Decision to Shift Your Focus
Develop Your Niche Identity
Entrepreneur Interview: Anita Campbell, Small Biz Trends
 
Chapter Two: Establish Your Authority in Your Field
How Authority Works
How to Claim Your Authority
It All Begins with Great Content
Types of Content You Can Create
Entrepreneur Interview: Karl Palachuk, Small Biz Thoughts
 
Chapter Three: Build Your Audience and Engage Community
General Networking vs. Community Networking
Community Marketing Methods
Strategic Referrals
Entrepreneur Interview: Melinda Emerson, Small Biz Lady
 
Chapter Four: Turn Your Website into a Client Conversion Machine
How to Write Great Website Copy
E-Commerce Implementation
Converting Site Visitors into Buyers
Entrepreneur Interview: Kathleen Reale, Be Free for Me
 
Chapter Five: Increase Website Traffic
SEO Basics
Incorporating Photos and Video
Improving Linkability
Other Important SEO Strategies
Entrepreneur Interview: John Paul Aguiar, Money Dummy Blog
 
Chapter Six: Blogs Rule
How a Blog Benefits Your Business
Developing Blog Content
Blog Promotion Strategies
RSS Feeds
Entrepreneur Interview: Shasta Nelson, Girlfriend Circles
 
Chapter Seven: Social Media Simplified
How Social Media Can Benefit Your Business
What to Share on Social Media
Facebook Basics
Twitter Basics
LinkedIn Basics
Google Plus
Social Media Time Management
Entrepreneur Interview: Neal Schaffer, Windmills Marketing
 
Chapter Eight: Content Marketing Tactics
Social Bookmarking
Promote with Video
Podcasts and Audio Recordings
Teleseminars and Webinars
Article Marketing
Information Products
Presentations
Tracking Content with Google Alerts
Entrepreneur Interview: Denise O'Berry, The Small Business Edge
 
Chapter Nine: Hype-Free Internet Marketing
Internet Radio
Google Places
Yelp
Superpages
Paid Search Engine Placement
Monitoring Site Traffic
Federal Trade Commission (FTC) Guidelines
Entrepreneur Interview: Roger C. Parker, Published and Profitable
 
Chapter Ten: E-Newsletters and Email Marketing
Creating an Effective Newsletter
Newsletter Topic Ideas
Email Deliverability
The CAN-SPAM Act
Entrepreneur Interview: Deborah Shames, Eloqui
 
Chapter Eleven: DIY PR
Getting Media to Come to You
Elements of a Media Kit
Search-Engine-Optimized Press Releases
How to Write a Press Release
Reaching Media with Email
Fifty Reasons to Contact the Media
Be Prepared When the Media Calls
Entrepreneur Interview: Maria Nemeth, Ph.D., Academy for Coaching Excellence
 
Chapter Twelve: Internet Revenue Streams
Google AdSense
Affiliate Sales
Information Products
Online Events
Paid Content
Entrepreneur Interview: Al Lautenslager, Market for Profits
           
Chapter Thirteen: Build Your Audience Offline
Professional Speaking
In-Person Events
Lead a Group
Business Networking
Direct Mail
Publish a Book
Publish an Ebook
Corporate Sponsorships
 
Directory of Resources

More About the Author

Stephanie Chandler is an author of several business and marketing books including "The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books," "Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business," "LEAP! 101 Ways to Grow Your Business," "From Entrepreneur to Infopreneur: Make Money with Books, eBooks, and Information Products," "Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business," and "The Author's Guide to Building an Online Platform: Leveraging the Internet to Sell More Books."

Stephanie is also founder and CEO of Authority Publishing, which provides custom book publishing and social media marketing services, and BusinessInfoGuide.com, a directory of resources for entrepreneurs. She also runs the Nonfiction Writers Conference, a 3-day event conducted annually, and The Nonfiction Authors Association.

A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur Magazine, BusinessWeek, Wired magazine, and she is a contributing blogger for Forbes.

In 2012, Stephanie's book "Own Your Niche" was selected as the Best Business Book of the Year by the Global Ebook Awards. Stephanie was also honored by Small Business Trends in the Top 100 Small Business Influencers. She resides near Sacramento, California, and is passionate about writing, blogging, animal rescue organizations, and being a mom.

Customer Reviews

4.8 out of 5 stars
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I am proud to recommend this book to any business owner looking to grow their business.
Chillywill
I like to try new things but like to see how they worked for others before I spend any time, money or effort doing them - this book does all of that for you.
Michelle Dunn
As with all of Stephanie Chandler's books, Own Your Niche is full of great advice and great resources.
Karl W. Palachuk

Most Helpful Customer Reviews

6 of 6 people found the following review helpful By John S. Rizzo on February 2, 2012
Format: Paperback
Own Your Niche is jam packed with the right type of marketing strategies! Experts who are new to online marketing and professionals who are a bit more experienced on the web but are looking for fresh ideas to infuse into their strategies-will get great value out of the book. Many self-proclaimed gurus charge thousands for the types of tips and resources Stephanie and the Entrepreneurs shes interviews throughout book share with the reader. Instead of having to sit on long webinars or attend conferences for days on end to get this info, you can pick up the book and get right into implementation mode.
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6 of 6 people found the following review helpful By Meta S. Brown on January 29, 2012
Format: Paperback
Are you invisible? Does it seem that nobody knows about you and what you do? Do you envy the go-to people in your field? Read this book and you will learn ways to build your reputation and become a go-to person yourself.

Own Your Niche explains the how-to of many dependable, respectable self-promotion techniques. The emphasis is on internet channels such as social media and blogging, and a number of good old-fashioned methods like speaking and using memorable business cards are also covered.

This is not a get-rich-quick book. It's a guidebook for people who are prepared to make an effort to become known in their fields.
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6 of 7 people found the following review helpful By Denise O'Berry on February 25, 2012
Format: Paperback
Length: 4:14 Mins
The author has hit the nail on the head with this one. In each chapter she details things you can do to make sure you get closer to owning your niche. In this no hype, detailed book, Stephanie shares exactly what will work for you to move your business ahead. I've known Stephanie (though not in person) since the early 2000s and have always found her advice for small business owners to be solid. You can't go wrong if you follow it. What I also really like about this book is that each chapter ends with an interview from a successful entrepreneur. Not only do you get the author's wise advice, but you also get advice from those who have been there and done that. If you are searching for help in your small business, this book would be a good choice for you.
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2 of 2 people found the following review helpful By beckye on September 26, 2012
Format: Paperback
I have Own Your Niche from Stephanie Chandler and love it! She is a perfect person to give this advice because she really knows her stuff and can "sell" it in a concise manner. I participated in a webinar she gave and she stays on task when giving instruction/information orally as well. If you get a chance I highly recommend both the book and any webinar or series she offers!
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1 of 1 people found the following review helpful By Karen Ward on November 25, 2013
Format: Kindle Edition Verified Purchase
This book is amazing, anything you need to know about finding your niche and how to go about it, one of my best buys Karen
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1 of 1 people found the following review helpful By Barbara E. Thompson on November 11, 2013
Format: Paperback Verified Purchase
Stephanie Chandler has created another great resource for authors, speakers, and consultants. As usual, she provides a "goldmine" of resources for those of us who can use some assistance to effectively grow our businesses. This year, we also attended her Virtual Conference for Non-Fiction Authors, and just like her books, the conference was jam-packed with concrete and useful information to help us move to the next level. Stephanie does a great job of going beyond her audience's expectations. Thank you, Stephanie!
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1 of 1 people found the following review helpful By Larry B. Morrison on May 19, 2013
Format: Paperback Verified Purchase
I've learned from past works to expect a lot from Stephanie Chandler and she didn't let me down with this one. For the common person who is not into hypey internet sales tactics, this is a down-to-earth, more realistic approach becoming a top dog in your niche.
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1 of 1 people found the following review helpful By Andrew Hicks on February 28, 2013
Format: Kindle Edition Verified Purchase
Own Your Niche is a great motivator for getting your butt up and getting started on the dream venture you have always wanted to start. Take Chandler's book and do most everything she says and you will be ahead of the game!
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