Tom Hopkins, the builder of sales champions. Hearing and reading about strategies and techniques only covers two aspects of learning. Seeing exactly how to deliver those strategies is guaranteed to put you in the winner's circle. Watch, through role play, as Tom Hopkins delivers his proven-effective selling strategies. Tom Hopkins understands both sides of the selling equation. He understands the fears of both buyers and salespeople. Buyers don't want to be "sold" anything. Salespeople fear failure. The selling skills and strategies that Tom Hopkins teaches today reflect an understanding of how to communicate with buyers so they feel confident in making good decisions about the products and services they own. They also are taught in such a manner as to be entertaining and memorable by the sales professionals who seek them out.